Just Coast

Fast Can Wait

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California dreaming? Think again.

Some people take trips. They lock dates and make plans. 

Then there are those who let the trip take them.

Folks like these look across the cliffs, the vines, and the waves along our stretch of Highway 1 in SLO CAL, and they see a world that’s just their speed. They venture out to the edge of the Earth and watch the sun take the day’s last breath. They turn a roadside stop into a stay.

Because you can’t stroll magical Moonstone Beach with a seat belt on, or comb the endless tidepools at Montaña de Oro State Park with your hands at ten-and-two. Want to hobnob above the clouds at Hearst Castle, or meet Monarch Butterflies, Elephant Seals and Gray Whales in the wild? You’ll need to leave the temperature controls behind. The towering Oceano Dunes can fill you with awe, and the oak-studded view above Lopez Lake can take your breath away—but only if you get out of the car. Here, you won’t find flavor by searching “restaurants near me,” but by ditching the map and digging in. Because adventure demands one small thing of you: to get out there. 

Whether it’s Cambria or Cayucos, Avila Beach or Arroyo Grande, our small towns will slow you down. So put it in park and silence the ringer. Time to set the wanderer inside you free and just coast.

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Plan Your Stay

Craft your itinerary balancing must-see attractions with hidden gems, while leaving room for serendipitous encounters that often become the most cherished memories of any adventure.

Outdoor Activities

Highway 1 in San Luis Obispo County is a coastal paradise where sun-drenched beaches invite surfing and tide pool exploration, while inland trails wind through rolling vineyards and rugged mountains, offering a diverse array of adventures.

Around Town

Strung like pearls along the Central Coast, San Luis Obispo County’s charming beach towns – from the laid-back surfer’s haven of Cayucos to the artist haven of Cambria – each offer a unique slice of California coastal life, where salty breezes carry the promise of sun-soaked days and vibrant sunsets over the Pacific.

Wildlife Adventures

The wildlife on the Central California coast thrives with diverse species, from playful sea otters and elephant seals to the Hearst Castle zebras and vibrant tide pool creatures nestled among rugged cliffs and kelp forests.

Ragged Point on Highway 1

Ragged Point is known as “the million-dollar view” for good reason: natural splendor abounds here at the gateway to Big Sur. Look down on the dramatic coastline, where waves crash on the rocky shore. Pull off this Scenic Byway for a cliffside hike down to a scenic waterfall and stay for the sunset. Or follow your bliss to the landmark Ragged Point Inn for anything from an ice cream cone to a multicourse dinner ― with a view, of course.

Don’t forget that the drive to and from Ragged Point is an attraction all its own. Complete with secret beaches and remote ranches, this cinematic stretch of Highway 1 is considered one of the most breathtaking drives in the world.

San Simeon

William Randolph Hearst put San Simeon on the map in 1919 with “La Cuesta Encantada,” otherwise known as Heart Castle. His spectacular hilltop estate once catered to movie stars and dignitaries; today, the sprawling property welcomes visitors as a museum and state park.

But luxury and opulence are just one side of San Simeon. Witness the majesty of this part of the Morro Bay National Marine Sanctuary, including an historic lighthouse. Get to know a migrating herd of Northern Elephant Seals, up-close and personal. Or bask in the dappled sunlight of William Randolph State Beach, a protected cove surrounding a historic pier and quiet waters.

Cambria

”Quaint” doesn’t begin to describe this coastal hamlet, where antique shops and cafes line the street. Reminiscent of a New England village, Cambria invites you to hunt for moonstones and sea glass on the beach, or sit down to a juicy slice of olallieberry pie. The town also boasts one of the largest herds of Clydesdale horses in the nation, and you can book a ride. Savor the season with the annual scarecrow festival or a German-style Christmas market that lights up the town beneath the pines. Or embark on a history walk through Cambria’s streets, full of stories and well-preserved architectural treasures.

Cayucos

Here, surfers catch picture-perfect waves beside a historic pier and kids build sandcastles under the sun. Cayucos is all about good vibes, whether at lunch in a sea captain’s historic home or streetside for an epic 4th of July celebration. Shop for the perfect surfboard, built by a local craftsman, or walk the six miles of white sand beach to Morro Rock. However you get to know Cayucos, leave time to slow down and soak up the sun.

Los Osos & Baywood

With hiking, equestrian and mountain biking trails, Montana de Oro State Park anchors the sister towns of Los Osos and Baywood.

The sister towns of Los Osos and Baywood collaborate to make magic by the sea, encouraging visitors to linger longer. Dine on fresh fare, then amble to the pier to watch the sun tuck behind the horizon. Kayak past an oyster farm in the Morro Bay National Estuary, then hit the links at a coastal golf course.

But whatever you do on this easygoing section of Highway 1, don’t miss Montana de Oro State Park, which anchors it all. Find hiking, biking and equestrian trails here, plus beaches, local history, and ocean views that seem to never end.

Avila Beach

Looking for a small, family-friendly beach town with something for everyone? Hit up Avila Beach, a sweet coastal city with more than its fair share of attractions.

Here, the shoreline faces a boardwalk flanked with unique shopping, wine tasting, and dining options. Enjoy sun and fun on the white sand beach, and grab a shaved ice when it’s time to cool down. In the mood for a quiet walk? Take a paved trail directly to the beach, under a canopy of sycamore trees. Or maybe you’d rather drive: cruise the drivable pier, or drive golf balls at the nearby oceanfront course. Apple lovers will delight in vast apple orchards, open for tastings in a pretty country canyon. And history buffs will want to see a working lighthouse dating from 1890, tucked into the folds of a coastal hillside.

Oceano & Nipomo

At the southernmost end of San Luis Obispo County’s stretch of Highway 1, the rubber meets the road…and the sand! Off-road enthusiasts cruise to the State Park in Oceano to hit the only drivable beach in California. In Nipomo, the finest barbecue in the West cooks low and slow over red oak coals, the same way it has for centuries. Picturesque golf courses await novice players and experts alike, and a professional theater stages old-timey melodramas for plenty of laughs. Want in on the action? All you need to pack is your sense of adventure.

Edna Valley & Arroyo Grande Valley

The past is alive and well ― and as charming as ever ― just four miles from Highway 1. Walk the Village of Arroyo Grande, lined with boutique shops, dining, and historic landmarks open to the public. Or take a country drive to the Old Edna Townsite, once known for its saloon, artists and wild parties. For a zipline, ropes course, fishing and water play, head to Lopez Lake and soak up the fun. And for wine-lovers, taste through the Edna and Arroyo Grande Valleys, some of California’s only coastal wine regions, just four miles from Pismo Beach.

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Let’s See Your Highway 1 Highlights!

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