Things To Do

Highway 1’s dynamic live music scene plays out at a multitude of unique venues. From cozy bars to renowned stages, Highway 1 offers an eclectic array of live musical experiences to suit every preference. Visitors find that Highway 1 concerts transcend traditional spaces, unfolding at lighthouses, beer gardens, vineyards…

See the sights and highlights along the Highway 1 Discovery Route! Featuring 101 miles of adventure, the route stretches from the scenic coastline in Ragged Point south through the agricultural communities of Oceano and Nipomo.

Beach weddings along Highway 1 offer up the perfect combination of sunny weather, gorgeous coastal scenery and oceanfront hotels and vacation rentals perfect for hosting your big day and guests. With miles of pristine coastline and untouched alcoves, you can say “I do” backdropped by crashing waves, glittering…

Whether you prefer lagers, wild ales, IPAs or porters, our stretch of Highway 1 has beer for every kind of palate. This is home to pioneering brewers who have helped usher the craft beer movement to the nation and the world. They also inspired younger brewers to start…

Central Coast farmers’ markets bring more than fresh fixings ― they often bring prepared food, live music and entertainment, too. Grab your bag and join us.

Fuel your Highway 1 road trip with a freshly-brewed cup of coffee. From bold beans to specialty lattes, find an array of energizing offerings served daily at a range of coastal coffee shops. With bright, modern coffee houses and cozy cafes perfumed with the scent of just-made pastries, there’s something…

Sip, swirl and savor award-winning wines beneath a warm sun, sometimes just one mile from the ocean. Come visit Highway 1 for culture and wine.

Dining is a major attraction along our stretch of Highway 1 for good reason: the food, the views, and the ambiance are world-class. And not just in one or two towns — options abound in every destination here.

Coastal San Luis Obispo County indulges in any excuse to throw a party. These festivals get to the heart of what the Central Coast is all about: good food, good friends, and good vibes.

Featured in the New York Times, this sister-owned cookie company is nationally known for its signature sea salt cookie: a melt-in-your-mouth shortbread morsel with just a touch of sea salt. 

The Cambria Christmas Market features open-air stalls selling glühwein (hot mulled wine), traditional German foods, local vendors, and live entertainment.

Cayucos is a throw back to the original, laid-back California beach town with its relaxed vibe and Western influences. Time still moves a little slower in Cayucos.

Friday Morning Market next to the beach

Choose a luxury  picnic package & location then customize it with our add-on items to make your picnic unique! At Cayucos Picnic Co. we work with you to make your picnic special. From a surprise proposal on the beach with added rose petals and photographer to a “just because”…

Rejuvenate mind and body with relaxing Highway 1 spa and wellness experiences to suit every need. Whether you seek a refreshing facial or therapeutic massage, there’s countless ways to boost wellbeing along Highway 1. From soothing Big Sur spa and massage treatments to natural hot springs in Avila…

Day spa and wellness opportunities abound in Cayucos, where many modes of relaxation unfold steps away from the Cayucos Pier and beautiful downtown. Whether you desire a casual spa day to unwind from everyday stressors or seek a romantic couple’s massage for two, you’ll find a plethora of…

Who doesn’t love the hustle and bustle of an active downtown? Town greens and plazas provide a gateway to the best attractions a destination can offer, from historic landmarks to dining, shopping, and entertainment.

For a trip of a lifetime call Tours & Tasting by Eat, Drink, and Be Merry.