Things To Do

Highway 1’s dynamic live music scene plays out at a multitude of unique venues. From cozy bars to renowned stages, Highway 1 offers an eclectic array of live musical experiences to suit every preference. Visitors find that Highway 1 concerts transcend traditional spaces, unfolding at lighthouses, beer gardens, vineyards…

See the sights and highlights along the Highway 1 Discovery Route! Featuring 101 miles of adventure, the route stretches from the scenic coastline in Ragged Point south through the agricultural communities of Oceano and Nipomo.

Arroyo Laguna Beach is a windsurfing and kiteboarding spot along the northern San Luis Obispo Coast.

The cultural landscape in San Simeon is dominated by Hearst Castle, the rambling estate built in 1919 by media magnate William Randolph Hearst. A passionate art collector, Hearst’s love of antiquity was influenced by childhood travels with his educator mother, Phoebe Hearst. The 90,000-square-foot home and gardens set…

Beach weddings along Highway 1 offer up the perfect combination of sunny weather, gorgeous coastal scenery and oceanfront hotels and vacation rentals perfect for hosting your big day and guests. With miles of pristine coastline and untouched alcoves, you can say “I do” backdropped by crashing waves, glittering…

Whether you prefer lagers, wild ales, IPAs or porters, our stretch of Highway 1 has beer for every kind of palate. This is home to pioneering brewers who have helped usher the craft beer movement to the nation and the world. They also inspired younger brewers to start…

Visitors can find a spectrum of options, with ideal beaches for sunbathing, beachcombing, wildlife viewing, surfing, tidepooling, doggie fun or even dune-driving.

Central Coast farmers’ markets bring more than fresh fixings ― they often bring prepared food, live music and entertainment, too. Grab your bag and join us.

Fuel your Highway 1 road trip with a freshly-brewed cup of coffee. From bold beans to specialty lattes, find an array of energizing offerings served daily at a range of coastal coffee shops. With bright, modern coffee houses and cozy cafes perfumed with the scent of just-made pastries, there’s something…

With their many miles of untouched coastline, beaches, forests — even a castle! — San Simeon and Ragged Point offer a wealth of spectacular family-friendly destinations. The parks here are wide-open for exploring and discovery. Ascend the “enchanted hilltop” of Hearst Castle to follow the footsteps of media…

Restaurants in San Simeon combine fresh Central Coast ingredients with locally-caught seafood, stunning Pacific Ocean views and a diverse array of cuisines. Enjoy a variety of flavors in San Simeon, including fresh-caught fare, farm-to-table, pub grub, Mexican dishes and more. Home to world famous Hearst Castle, a visit…

Travel the route that hugs the California coast, providing access to austere, windswept cypress trees, fog-shrouded cliffs and the crashing surf of the Pacific Ocean.

An all-time favorite cycling route, Highway 1 offers spectacular views and challenging climbs with great restaurants, wineries and attractions along the way.

Ideal climate, terrain, and proximity to the Pacific Flyway makes the SLO CAL stretch of Highway 1 one of the finest birding regions in the world.

The Boucher Trail runs from the paved elephant seal viewing parking for 1.9 miles, to a half mile north of the Piedras Blancas Light Station.

Connecting the Pacific Ocean with the land, the California Coastal National Monument provides unique coastal habitat for marine-dependent wildlife and vegetation

The Ragged Point Inn and Resort is located at the northernmost corner of San Luis Obispo County, 18 miles north of Hearst Castle on Highway 1, at the base of the Big Sur National Scenic Byway.

Located on beautiful San Simeon Bay, the Coastal Discovery Center celebrates the connection between land and seas.