Media Room

Welcome to the Highway 1 Road Trip Media Room

Highway 1 is the most iconic roadway in California, but not all sections are created equal. Highway 1 Road Trip, the 100-mile stretch that weaves through San Luis Obispo County along California’s Central Coast, connects 10 artisan communities. Known for wide open spaces, uncrowded white sand beaches, mom & pop owned businesses, abundance of outdoor adventure, wildlife, and award-winning wineries, this scenic coastal route also includes Hearst Castle, 13 state parks, an elephant seal rookery, and the only drivable beach in California. Located midway between Los Angeles and San Francisco with Big Sur to the north and Santa Barbara to the south, Highway 1 Road Trip includes: Ragged Point, San Simeon, Cambria, Cayucos, Los Osos/Baywood, Avila Beach, Edna Valley wine region, Arroyo Grande Valley, Oceano and Nipomo.

At Highway 1 Road Trip, we’re here to support media professionals in crafting compelling stories about the breathtaking route along California’s  Central Coast. Whether you’re looking for fresh story ideas, assistance in arranging press trips, high-quality images, or fact-checking support, we’re your go-to resource.

Explore our media resources or reach out to us directly—we’re excited to collaborate with you!