Member Information

Welcome County Business Improvement District Constituents

The unincorporated County Business Improvement District (CBID) created this section of the site to provide information to our constituents on the activities of the CBID Advisory Board.

We welcome your feedback and questions. Please call our Administrator, Cheryl Cuming at 805-547-CBID (2243), or email her at [email protected].

Our goal is to provide consistent, open and clear communications to all of our 730+ constituents.

Small Towns, Big Experiences Tool Kit

Run Dates: September 5 – November 15, 2023

Campaign Overview:

Our campaign aims to promote the ultimate road trip experience on Highway 1, focusing on the charm of small towns and the plethora of big experiences that await travelers. Whether it’s adventure, relaxation, or exploration, our campaign showcases how Highway 1 has something to offer for every traveler’s unique style and preferences – all within a close proximity to one another. The goal is to convey that you can see Hearst Castle, visit a stunning vista, drink amazing wines – all in one day!

Videos:

With voiceover
With music
Small Towns, Epic Views
- Ocean to Vineyard
- Best Sunsets (vertical)
- Best Sunsets
- Highway 41
- Highway 41 (mobile)
Small Towns, Big Adventures
Small Towns, Big Wildlife
- Whales
- Whales (mobile)
- Elephant seals
- Elephant seals (mobile)
- Zebras
- Zebras (mobile)
Small Towns, Big Wines
- North Coast
- North Coast (mobile)
- South Coast (mobile)
- Edna Valley
- Edna Valley
- Avila Wine Trail – Peloton Cellars
- Avila Wine Trail – Sinor LaVallee

Social

Local Hood Story Examples

Best Beaches Tool Kit

Social:

Videos:

LFA Specific Videos:

Video Shorts:

Raw Footage:

Season of Coastal Discovery Tool Kit

Highway 1 Road Trip Tool Kit

Social:

Maps:

Ads:

SF Gate Story Studio:

Hidden Secrets Tool Kit

Hidden Secrets landing page
Hidden Secrets map download landing page
Downloadable PDF of map
Videos:
Flickr album
SLO CAL images
Sample social
Hashtag: #Hwy1HiddenSecrets
Crowdriff image collector
Ads
- SF Chronicle full page ad
Blogs:
- September: Hidden Secrets through a photographer’s lens
- October: Hidden Secrets Foodie Edition
- November: Hidden Secrets for the Adventurer
- December: Hidden Secrets Trendsetter
- January: Hidden Secrets Wildlife
- SLO CAL Hidden Secrets
Itineraries:
- Google map list
- Trip Creator
Hearst Story Studio
Visit California CrowdRiff
LFA Hidden Secrets list
Hidden Secrets, Flickr images & Google pins:
1. The Million-Dollar View
  - QMJ9+9M Ragged Point, CA
2. Hidden Beach
  - QMJ9+R8 Ragged Point, CA
3. Birthing Season at the Elephant Seal Rookery
  - MP7R+5W San Simeon, CA
4. Kayak in Peace
  - JRR5+7H San Simeon, CA
5. A Wine Experience Like No Other
  - JRV5+F8 San Simeon, CA
6. Earn Your Stripes
  - JRRC+GQ San Simeon, CA
7. Preserve Your Inner Peace
  - GVXX+GQ Cambria, CA
8. Horsing Around
  - HWF5+J6 Cambria, CA
9. The House That Olallieberries Built
  - HW89+35 Cambria, CA
10. Picture Perfect
  - G3X7+9W Cambria, CA
11. Hit The Hills, Soak Up The Ocean Views
  - C4WH+7V Cambria, CA
12. Ships, Ahoy
  - C3WJ+X9 Cayucos, CA
13. Tidepools in Cayucos
  - C3XR+62 Cayucos, CA
14. Sunset Perch
  - C3WX+6G Cayucos, CA
15. Picnic for Two
  - C3XV+8W Cayucos, CA
16. Spot Otters Up Close
  - 94CP+2G Morro Bay, CA
17. Family Foraging
  - F24V+3W Cayucos, CA
18. Edge of the World
  - 74F4+CF Baywood-Los Osos, CA
19. See Whales From Shore
  - 56CV+CH San Luis Obispo, CA
20. Swing With A View
  - 566Q+2X Avila Beach, CA
21. A Rare Bridge Back in Time
  - 4CFF+94 Arroyo Grande, CA
22. Walk in Solitude
  - 39RF+2X Oceano, CA
23. Above The Clouds
  - 493G+M3 Oceano, CA
24. Art for All
  - 2CJW+9F Nipomo, CA
25. Uncommon History
  - XCFH+25 Guadalupe, CA

Google My Business

Shared Assets for Lodging Partners

CBID Agenda

The CBID Advisory Board meetings are held monthly on the 4th Wednesday from 12 – 3pm. Monthly agendas are posted at the County Building. Please contact our Administrator with any questions.