Member Information

1) Centralized Reports (Overall + LFA Detail)

• Access all reports here: [LFA IMPERATIVE RESULTS]
• Current uploads: January + February
• In progress: Backfilling prior months

How to navigate:

• Key takeaways are embedded throughout the main presentation decks, with a dedicated LFA summary section toward the end
• LFA-specific results begin midway through each deck
• Look for the Google performance section as your starting point

2) What Your Programs Are Driving

• Access detailed performance data here on tab 3 for Detailed Results: [Scroll below the H1RT overview to find your specific LFA resultsdown to LFA]

Includes:

• Engagement (site interactions, pages per visit)
• Site Visitation/Clicks 
• Campaign-level performance by Non Google channel, per month

3) Deeper Google Breakouts

• Additional Google-level detail is available on the next tabs in the workbook mentioned above (Click here)
• Includes:

1. Campaign breakdowns
2. Keyword/category performance
3. Geo + audience insights

4) “Powered by H1RT” (What You’re Benefiting From)

Each LFA program is amplified through shared H1RT infrastructure:

• Media scale: Access to premium inventory at H1RT costs (Native Stories, Google Ads, PMax, Meta, CTV, YouTube, retargeting, etc).
• Strategy + optimization: Always-on optimization 
• Cross-channel integration: Search, social, video, native, working together
• Measurement: Unified reporting