Welcome Unincorporated San Luis Obispo County Business Improvement District Constituents
The SLO County Tourism Business Improvement District (CBID) created this section of the website to provide information to our constituents on the activities of the CBID Advisory Board and our Local Fund Area boards.
The Highway 1 Tourism Alliance administers the programs and activities.
We welcome your feedback and questions. Please call our Administrator, Cheryl Cuming at 805-547-CBID (2243), or email her at [email protected].
Our goal is to provide consistent, open and clear communications to our constituents, our partners and the public.
Videos:
- 30-second overview (download from Google Drive for best resolution)
- 15 and 30-second videos for download
- YouTube link
- YouTube Shorts link
- YouTube Shorts link
- YouTube Shorts link
- YouTube Shorts link
- YouTube Shorts link
Ads:
Albums – should be used secondary to the photos chosen for Display Ads
Run Dates: January 6 through February 8, 2025
LANDING PAGE URL: https://highway1roadtrip.com/wildlife-viewing-on-highway-1/
ANCHOR LINKS: (these take a second to load and go to specific part of page)
- https://highway1roadtrip.com/wildlife-viewing-on-highway-1/#otter-spotting
- https://highway1roadtrip.com/wildlife-viewing-on-highway-1/#whale-watching
- https://highway1roadtrip.com/wildlife-viewing-on-highway-1/#stewardship-travel-for-good
- https://highway1roadtrip.com/wildlife-viewing-on-highway-1/#monarch-butterflies
- https://highway1roadtrip.com/wildlife-viewing-on-highway-1/#elephant-seals
- https://highway1roadtrip.com/wildlife-viewing-on-highway-1/#bird-watching
- https://highway1roadtrip.com/wildlife-viewing-on-highway-1/#castle-zebras
- https://highway1roadtrip.com/wildlife-viewing-on-highway-1/#tide-pools-and-sea-life
- https://highway1roadtrip.com/wildlife-viewing-on-highway-1/#central-coast-aquarium
- https://highway1roadtrip.com/wildlife-viewing-on-highway-1/#wildflowers
- https://highway1roadtrip.com/wildlife-viewing-on-highway-1/#active-wildlife-viewing
LEAD GEN:
Map Sign-Up Landing Page: https://highway1roadtrip.com/get-your-wildlife-map/
ADS
VIDEO
Additional Video Options – should be used secondary to videos above.
- Whales
- Elephant Seals
- Zebras
- Butterflies
- Tidepools
FLICKR Albums – should be used secondary to the photos chosen for Display Ads
- Wildlife FLICKR album that has almost 275 photos we can work with to create assets.
- Tide Pools
- Butterflies
- Just Coast
H1RT Blog – https://highway1roadtrip.com/amazing-wildlife-highway-1/
H1RT Email – https://mailchi.mp/highway1roadtrip.com/wildlife
Highway 1 Road Trip Brand Assets
Landing Page: Highway 1 Road Trip Homepage
Brand Integration: Presentation
Email SignUp Page: https://highway1roadtrip.com/hidden-secrets-along-highway-1/get-your-hidden-secrets-map/
Lead Gen Map PDF: https://highway1roadtrip.com/wp-content/uploads/2024/09/HiddenSecrets-Map.pdf
Lead Gen Map JPEG: https://highway1roadtrip.com/wp-content/uploads/2023/10/HiddenSecrets-Map.jpg
H1RT Launch Email: JUST COAST
YouTube Links –
- Brandifesto – https://youtu.be/TwmFRU4u7TI
- :15 – https://youtube.com/shorts/CKBTC4rCtto
- :30 – https://youtube.com/shorts/bd_Ufxniw7E
Paid Media
Advertising Editorial Newsletter
North West Media Partners (NWMP)
- Amazon CTV (see video links above)
- Amazon Display
- LiveIntent Display
- Spotify
- Video (see video links above)
- 640×640 companion banner
- Deck with ad copy
- Social Files
- Programmatic
- Programmatic Video (see video link above)
- AdMail (HTML from Kempler)
- LA Times Travel Pass (HTML from Kempler)
- ¼ page Print – TBD
- Social
- Story Studio
- Native (used to drive traffic to the Story Studio)
- Email (html from Kempler)
- Sent on 9/10
- Advertising Editorial Newsletter – Travel (html needed from Kempler)
Landing Page URL: https://highway1roadtrip.com/things-to-do/wildflowers-on-highway-1/
Raw Video
FLICKR Images
Blog & Social Content:
Google Map:
https://goo.gl/maps/b4gqCkEWZ3f3qpaC6
Itinerary & Events
Run Dates: September 5 – November 15, 2023
Campaign Overview:
Our campaign aims to promote the ultimate road trip experience on Highway 1, focusing on the charm of small towns and the plethora of big experiences that await travelers. Whether it’s adventure, relaxation, or exploration, our campaign showcases how Highway 1 has something to offer for every traveler’s unique style and preferences – all within a close proximity to one another. The goal is to convey that you can see Hearst Castle, visit a stunning vista, drink amazing wines – all in one day!
- Landing Page URL
- Lead Generations Map
- Map Sign-Up Landing Page
- Small Towns, Big Wine Blog
- Flickr Album
- Display Ad Mockups
- Display Ad Copy
- SFGate Story Studio
- SFGate Story Studio Mini Story
Videos:
- With voiceover
- With music
- Small Towns, Epic Views
- Ocean to Vineyard
- Best Sunsets (vertical)
- Best Sunsets
- Highway 41
- Highway 41 (mobile)
- Small Towns, Big Adventures
- Small Towns, Big Wildlife
- Whales
- Whales (mobile)
- Elephant seals
- Elephant seals (mobile)
- Zebras
- Zebras (mobile)
- Small Towns, Big Wines
Social
- Local Hood Story Examples
- Road Trip landing page
- Scenic Drives :30 video (downloadable)
- Flickr album
- Blog Post
- YouTube Road Trip playlist
- MP4 downloadable videos
Social:
- Social handles & hashtags
- Sample Social
- Glocally Vertical Clips
- Glocally Extended Clips
- Glocally Images
- Glocally Content
Maps:
Ads:
- Sample Ads
- 970×250 Chart a Course
- 970×250 Go Your Own Way
- 970×250 Savor the Journey
- 970×250 Take Your Time
- 970×250 Hit the Road
- 970×250 Put Yourself on the Map
- 970×250 Downshift to Discovery
- 970×550 Chart a Course
- 970×550 Go Your Own Way
- 970×550 Savor the Journey
- 970×550 Take Your Time
- 970×550 Hit the Road
- 970×550 Put Yourself on the Map
- 970×550 Downshift to Discovery
SF Gate Story Studio:
- Hidden Secrets landing page
- Hidden Secrets map download landing page
- Downloadable PDF of map
- Videos:
- Flickr album
- SLO CAL images
- Sample social
- Hashtag: #Hwy1HiddenSecrets
- Crowdriff image collector
- Ads
- Blogs:
- September: Hidden Secrets through a photographer’s lens
- October: Hidden Secrets Foodie Edition
- November: Hidden Secrets for the Adventurer
- December: Hidden Secrets Trendsetter
- January: Hidden Secrets Wildlife
- SLO CAL Hidden Secrets
- Itineraries:
- Hearst Story Studio
- Visit California CrowdRiff
- LFA Hidden Secrets list
- Hidden Secrets, Flickr images & Google pins:
- The Million-Dollar View
- QMJ9+9M Ragged Point, CA
- Hidden Beach
- QMJ9+R8 Ragged Point, CA
- Birthing Season at the Elephant Seal Rookery
- MP7R+5W San Simeon, CA
- Kayak in Peace
- JRR5+7H San Simeon, CA
- A Wine Experience Like No Other
- JRV5+F8 San Simeon, CA
- Earn Your Stripes
- JRRC+GQ San Simeon, CA
- Preserve Your Inner Peace
- GVXX+GQ Cambria, CA
- Horsing Around
- HWF5+J6 Cambria, CA
- The House That Olallieberries Built
- HW89+35 Cambria, CA
- Picture Perfect
- G3X7+9W Cambria, CA
- Hit The Hills, Soak Up The Ocean Views
- C4WH+7V Cambria, CA
- Ships, Ahoy
- C3WJ+X9 Cayucos, CA
- Tidepools in Cayucos
- C3XR+62 Cayucos, CA
- Sunset Perch
- C3WX+6G Cayucos, CA
- Picnic for Two
- C3XV+8W Cayucos, CA
- Spot Otters Up Close
- 94CP+2G Morro Bay, CA
- Family Foraging
- F24V+3W Cayucos, CA
- Edge of the World
- 74F4+CF Baywood-Los Osos, CA
- See Whales From Shore
- 56CV+CH San Luis Obispo, CA
- Swing With A View
- 566Q+2X Avila Beach, CA
- A Rare Bridge Back in Time
- 4CFF+94 Arroyo Grande, CA
- Walk in Solitude
- 39RF+2X Oceano, CA
- Above The Clouds
- 493G+M3 Oceano, CA
- Art for All
- 2CJW+9F Nipomo, CA
- Uncommon History
- XCFH+25 Guadalupe, CA
- The Million-Dollar View
- Season of Coastal Discovery landing page link
- Stewardship Travel Logo
- Display Ads
- Blog: How to Travel for Good on your Highway 1 Road Trip
- Videos:
- Photos:
- Social Media:
- Ad Templates – add your logo
- Itineraries & Maps
- Eblast for Lodging to Share
- LA Times article
- SF Gate
- Related landing pages:
- Related authority pages:
The CBID Advisory Board meetings are held monthly on the 4th Wednesday at 2pm. Monthly agendas are posted at the County Building. Please contact our Administrator with any questions.
- 04 23 Agenda
- 03 26 Agenda
- 02 26 Agenda
- 01 22 Agenda
- 2025 Meeting Dates
- 10 23 Agenda
- 09 18 Agenda
- 08 28 Agenda – Meeting cancelled
- 07 24 Agenda
- 06 26 Agenda – No quorum
- 05 22 Agenda
- 04 24 Agenda
- 03 27 Agenda
- 02 28 Agenda
- 01 24 Agenda
- 2024 Meeting Dates
- 12 06 Agenda
- 10 25 Agenda
- 09 27 Agenda
- 08 23 Agenda
- 07 26 Agenda – Meeting cancelled
- 06 28 Agenda
- 05 31 Agenda
- 04 26 Agenda
- 03 29 Agenda
- 02 23 Agenda
- 01 25 Agenda – Meeting cancelled
- 04 23 Minutes
- 03 26 Minutes
- 02 26 Minutes
- 01 22 Minutes
- CBID Minutes 2024
- Year-End Report 2024
- CBID Minutes 2023
- Year-End Report 2023
- CBID Minutes 2022
- Year-End Report 2022
- CBID Minutes 2021
- Year-End Report 2021
- CBID Minutes 2020
- Year-End Report 2020
- CBID Minutes 2019
- Year-End Report 2019
- CBID Minutes 2018
- Year-End Report 2018
- CBID Minutes 2017
- Year-End Report 2017
- CBID Minutes 2016
- Year-End Report 2016
- CBID Minutes 2015
- Year-End Report 2015
- CBID Minutes 2014
- Year-End Report 2014
- CBID Minutes 2013
- Year-End Report 2013
- CBID Minutes 2012
- Year-End Report 2012
- CBID Minutes 2011
- Year-End Report 2011
- CBID Minutes 2010
- CBID Minutes 2009
- 05 14 Minutes
- 05 14 Agenda
- 04 09 Agenda
- 03 12 Minutes
- 03 12 Agenda
- 02 12 Agenda – Meeting cancelled
- 01 08 Minutes
- 01 08 Agenda
- 2025 Meeting Dates
- 12 11 Agenda – Meeting cancelled
- 10 09 Minutes
- 10 09 Agenda
- 09 11 Minutes
- 09 11 Agenda
- 08 14 Agenda – Meeting cancelled
- 07 10 Minutes
- 07 10 Agenda
- 06 12 Agenda – Meeting cancelled
- 2024 Meeting Dates
- Avila Beach Board Roster
- H1TA Resolution
- Bylaws (7-13-2011)
- 05 13 Minutes
- 05 13 Agenda
- 04 08 Agenda – Meeting cancelled
- 03 11 Minutes
- 03 11 Agenda
- 02 11 Minutes
- 02 11 Agenda
- 01 14 Minutes
- 01 14 Agenda
- 2025 Meeting Dates
- 12 10 Agenda – Meeting cancelled
- 11 12 Agenda – Meeting cancelled
- 10 08 Minutes
- 10 08 Agenda
- 09 10 Agenda – Meeting cancelled
- 08 13 Minutes
- 08 13 Agenda
- 07 09 Agenda – Meeting cancelled
- 06 11 Minutes
- 06 11 Agenda
- 2024 Meeting Dates
- 03 12 Minutes
- 03 12 Agenda – Special Meeting
- 2025 Meeting Dates
- 12 04 Minutes
- 12 04 Agenda
- 08 14 Agenda – Meeting cancelled
- 07 15 Minutes
- 07 15 Agenda – Special Meeting
- 05 21 Minutes
- 05 21 Agenda – Special Meeting
- 05 08 Minutes
- 02 21 Minutes
- 02 21 Agenda
- 2024 Meeting Dates
- Edna Valley & Arroyo Grande Valley Board Roster
- H1TA Resolution
- Bylaws
- 05 20 Minutes
- 05 20 Agenda
- 04 15 Agenda – Meeting cancelled
- 03 18 Minutes
- 03 18 Agenda
- 02 18 Agenda – Meeting cancelled
- 01 21 Minutes
- 01 21 Agenda
- 2025 Meeting Dates
- 10 15 Minutes
- 10 15 Agenda
- 09 17 Agenda – Meeting cancelled
- 08 20 Minutes
- 08 20 Agenda
- 07 16 Agenda – Meeting cancelled
- 06 18 Agenda – Meeting cancelled
- 2024 Meeting Dates
- Board Roster
- H1TA Resolution
- Bylaws
April 2025 Press Clips
March 2025 Press Clips
February 2025 Press Clips
January 2025 Press Clips
December 2024 Press Clips
November 2024 Press Clips
October 2024 Press Clips
- USA Today’s Go Escape (print)
- Inspirato Magazine
- US News & World Report
- AFAR Magazine
- The Happiness Function
- National Post (syndicated)
September 2024 Press Clips
August 2024 Press Clips
July 2024 Press Clips
June 2024 Press Clips
May 2024 Press Clips
- 2023-2024 Marketing Report
- 2023-2024 Media Report
- 2024-2025 Marketing Plan
- 2024-2025 Media Plan
- Highway 1 Road Trip Brand Guide
- The Brown Act
- The Brown Act Guidelines
- Robert’s Rules of Order
- Local Fund Event & Sponsorship Guidelines & Application
- Beautification & Infrastructure Grant Policy & Application
- CBID Local Fund Governance Procedure Manual
- LFA Bylaws
- Google Map Lists
- Best Spots for Stewardship Travelers
- Best Beaches for Solo, Family & Dogs
- Best Ocean Walks, Hikes & Wildlife Views
- History & Heritage Trail
- Top 5 Hidden Gem Beaches along Highway 1
- Coastal Hiking Map
- Coastal Discovery – North Coast
- Coastal Discovery – South Coast
- Avila Beach Points of Interest
- San Simeon Points of Interest
- Hidden Secrets
- Google My Business Essentials during COVID-19
- Google My Business Program Updates (Miles Group, March 2020)
- Google My Business Instruction Sheet with Links (February 2020)
- Google My Business Fact Sheet
- Dropbox link to lodging profile photos
