San Luis Obispo County’s Stretch of Highway 1

Wide Open, Untamed, and Ready to Explore

Imagine the road trip of your life, gliding past uncrowded beaches and wine grapes ripening in the sun. California dreaming? Think again.

Highway 1 is the most iconic roadway in California, but not all sections are created equal. The length that passes along the coast through San Luis Obispo County (known as SLO CAL) brims with the best of the Highway 1 experience. And as the gateway to Big Sur, this SLO CAL stretch is well within reach.

What sets us apart? One-hundred miles of Pacific coastline, half of which are protected. A national marine sanctuary and a national estuary. Thirteen state parks. An elephant seal rookery and Monarch butterfly preserves. A Scenic Byway designation from the U.S. Department of Transportation. Two historic lighthouses and five historic piers. The only drivable beach in California. Centuries-old forests. Hundreds of acres of coastal vineyards. Uncrowded white sand beaches. History and heritage at every turn with nine locales on the National Register. And Hearst Castle, a hilltop beauty that is a State and National Historic Landmark.

And that’s just the beginning.

Bury your toes in the sand and get to know the locals. Indulge in farm-fresh and ocean-fresh cuisine, and wines from family-owned vineyards. Glimpse abundant wildlife and historic wonders, all in the comfort of a laid-back culture and picture-perfect climate.

Want to plan the road trip of a lifetime? Follow your curiosity to our SLO CAL stretch of Highway 1, and let the wonder begin.

See the reviews

  • star rating  Wonderful but busy - Great road, wonderful beaches and views along various parts. Big sur is probably the wildest part but there are multiple sections of beauty along the way.

    I’ve dropped... read more

    avatar thumb 838jamesa
    September 25, 2023

    star rating  Still fun after all these years!  - What is not to like? Mild weather, great scenery and fun little towns to stop in. We ate a lunch in Cuyucos and stopped to see the Elephant Seals.... read more

    avatar thumb TravelerfromArizona
    July 12, 2023

    star rating  When in California...!  - We drove up Highway 1 a ways, and it's just a beautiful drive. We were surprised how "rural" it is around San Luis Obispo.

    avatar thumb beth ann k
    May 17, 2023

    star rating  Incredible views  - We are in the Central Coast for a wedding. Drove up from LAX and once we got to Ventura area the ride and views are spectacular. Due to rain the... read more

    avatar thumb Cindy R
    May 13, 2023
  • star rating  I have done this drive many times. The views are spectacular (if the fog isn’t in) and there limitless places to stop, gawk, walk, hike & picnic. ... read more

    avatar thumb sharrongeg
    November 16, 2022

    star rating  Some hair pin turns but the greatest views in the U..S.
    And I was in.a German car with new Pirelli tires. Really some tight squeezes.
    Next time I'll stop... read more

    September 30, 2022

    star rating  Stopped at Pfeiffer Big Sur State Park just to take the edge off driving all day. A little meander down to the creek turned into a two hour hike... read more

    August 28, 2022

    star rating  Not to be Missed Drive... Drove highway one from Carmel By the sea all the way down to Malibu on my way to LA.
    Many pull overs along the... read more

    Robert N
    August 21, 2022
  • star rating  Many interesting sights, good hiking, parks, cute towns to explore. Beautiful ocean views and opportunities to enjoy the outdoors.

    July 30, 2022

    star rating  We traveled Highway 1 up the coastline and the views and vistas are stunning, if you get a chance to even drive a short bit of HWY 1 you should.... read more

    May 30, 2022

    star rating  This is a gorgeous area of the California coast line. Filled with wildlife and beautiful views you will not regret cruising through the local towns. There is low... read more

    Connie F
    February 2, 2022

    star rating  Fantastic views all along the road with several interesting stops along the way, Don't forget to stop at the sea lions.

    July 12, 2021


Get to know our beach towns and vineyard-framed villages.

Upcoming Events

Your next adventure awaits

Plan Your Trip

Ready to design a vacation to remember? We can’t wait to see you here.

Where To Stay

Find Your Haven

This wonder-filled stretch of Highway 1 offers a wide variety of lodging options to ensure that your stay is an enjoyable one. Choose from oceanfront property, vineyard views, family-friendly suites and private retreats. Whether you’re looking for a historic inn, vacation rental or budget hotel, the Highway 1 Discovery Route promises to provide a comfortable hideaway.

Where To Eat

Bring An Appetite

Dining on this stretch reveals our embarrassment of riches, from farm to sea. Taste seafood straight from the waves, produce dewey from the morning’s harvest, and bread still warm from the oven. From tacos in Oceano to oysters in Cambria, barbecue in Nipomo to apple pie in Avila Beach, we’ve got great taste. What’s more? We’re more than happy to share. So pull up a chair, fill your glass, and settle in for what’s sure to be a delicious stay.

Things To Do

Be Amazed

Let our stretch of Highway 1 astound you. Start the day off-roading on the dunes and finish with a glass of wine and vineyard view. Build sandcastles one hour and witness the decadence of a real-life castle the next. Watch whales dance offshore, then dance like a local at a street festival. The rewards are great in our neck of the woods, and they’re all yours for the taking.