Events

Join us on the Avila Beach promenade for Cupid Paws Doggie Parade hosted by the Avila Beach Civic Association. Participants must register and be checked-in between 10:00-10:45 am to receive a contest identification number. The costume contest will include the following categories: best dog costume, best dog/owner look alike, best holiday look,…

Discover 25 Essential Experiences on California’s Highway 1Every road trip is a blank page, and Highway 1 offers endless ways to fill yours with color. Here, California’s legendary coastline unfolds like a dream — towering cliffs embrace turquoise waters, secluded beaches beckon around gentle curves, and…

The SLO Comedy Festival runs from February 27 through March 2 with 40 comedians in 10 local venues. View the full list of comedians at www.slocomedyfestival.com/comedians. At the “Best of Fest” event, SLO Comedy Festival brings you the best performers from the entire festival voted on by audience members from…

Welcome to California’s quintessential coastal journey, where Highway 1 unfurls an enviable collection of seaside escapes perfect for day trips from San Francisco, Los Angeles, or the Central Valley. While each destination charms visitors into staying longer, we’ve crafted flexible two-day itineraries that showcase the best experiences along this iconic…

Your Highway 1 Road Trip Guide to the Most Photogenic Trails Ready to fill your Instagram feed with jaw-dropping coastal views? This stunning stretch of Highway 1 is open and waiting to serve up some of California’s most photogenic hiking…

Chase the setting sun along California's most iconic coastal route Find all of the locations mapped for you on our Google Maps list.Discover fiery sunset views along Highway 1 this sunset season. From rugged cliffs to dreamy beaches, this iconic coastal route boasts…

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The Annual Downtown SLO Holiday Parade has drawn thousands to downtown San Luis Obispo since 1976. Held on the first Friday in December, the parade has become a much-loved holiday tradition along the Central Coast, for locals and visitors alike. Nearly 90 decorated floats, marching bands, vehicles, dancers, and more…

Kick off the Halloween weekend with us with a fun-filled evening of costumes, candy, and karaoke! Halloween Festivities return to the Downtown SLO on Thursday, October 31, 2024, from 5–8 PM. Activities include the beloved Trick-or-Treat Trail at dozens of downtown businesses, a Costume Contest in Mission Plaza, festive photo…

From cutting-edge culinary hotspots to newly-minted stays and revamped roadside destinations, Highway 1 is brimming with novelty.

Your scenic wine journey awaits on this iconic coastal route Sip with a view! Sun-kissed grapes, salty sea breezes and panoramic views—Highway 1’s wineries blend nature’s best ingredients. This stretch of California pairs stunning Pacific coastline with some of the state’s most scenic tasting rooms. From ocean panoramas…

On Saturday, September 21st, Pale Kai Outrigger Canoe Club and the Avila Beach Tourism Alliance will celebrate the end of our race season with an Outrigger Canoe Exhibition – An opportunity for Pale Kai, members of select guest clubs, and experienced paddlers, to join us for an informal paddle. The…

The annual Avila Beach Polar Bear Plunge is a celebration of fitness, nature, a New Year, comraderie and still having dessert! Dessert can be a cup of coffeee, or something to eat at one of the local Avila Beach establishments after the plunge. If you are brave, even some cold…