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Chase the setting sun along California's most iconic coastal route Find all of the locations mapped for you on our Google Maps list.Discover fiery sunset views along Highway 1 this sunset season. From rugged cliffs to dreamy beaches, this iconic coastal route boasts…

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The Annual Downtown SLO Holiday Parade has drawn thousands to downtown San Luis Obispo since 1976. Held on the first Friday in December, the parade has become a much-loved holiday tradition along the Central Coast, for locals and visitors alike. Nearly 90 decorated floats, marching bands, vehicles, dancers, and more…

Kick off the Halloween weekend with us with a fun-filled evening of costumes, candy, and karaoke! Halloween Festivities return to the Downtown SLO on Thursday, October 31, 2024, from 5–8 PM. Activities include the beloved Trick-or-Treat Trail at dozens of downtown businesses, a Costume Contest in Mission Plaza, festive photo…

From cutting-edge culinary hotspots to newly-minted stays and revamped roadside destinations, Highway 1 is brimming with novelty.

Your scenic wine journey awaits on this iconic coastal route Sip with a view! Sun-kissed grapes, salty sea breezes and panoramic views—Highway 1’s wineries blend nature’s best ingredients. This stretch of California pairs stunning Pacific coastline with some of the state’s most scenic tasting rooms. From ocean panoramas…

On Saturday, September 21st, Pale Kai Outrigger Canoe Club and the Avila Beach Tourism Alliance will celebrate the end of our race season with an Outrigger Canoe Exhibition – An opportunity for Pale Kai, members of select guest clubs, and experienced paddlers, to join us for an informal paddle. The…

The annual Avila Beach Polar Bear Plunge is a celebration of fitness, nature, a New Year, comraderie and still having dessert! Dessert can be a cup of coffeee, or something to eat at one of the local Avila Beach establishments after the plunge. If you are brave, even some cold…

The SLO Coast Wine collective is thrilled to announce “Harvest on the Coast.” The event celebrates the latest harvest as well as past releases from the newly-formed San Luis Obispo Coast AVA.  “This has traditionally been our SLO Coast Wine’s biggest event of the year” says Kathleen Naughton, Executive Director…

Tour the special places that play a part in the past, present and future recovery of California's sea otters!

The Festival places an emphasis of offering performances in unique Central Coast venues, including the historic Mission and beautiful outdoor spaces, as well as contemporary concert halls.

Free to the public, fine artists and crafters open their studios to showcase their art and share their processes.

Proceeds from Catch fund scholarships to ensure a diverse group of students have access to marine science learning at CCA.

California leads the nation in the number of public EV charging stations, which makes road-tripping easy. You’ll find most EV charging stations spaced no more than 60 miles apart along the route.

Gates will be open at 2:45 PM and music will begin at 4:00PM. The SLO Symphony, under the direction of Maestro Andrew Sewell, will play music by John Williams, Aaron Copland, John Phillip Sousa, and more! For 30+ years, the San Luis Obispo Symphony’s family-friendly Pops-by-the-Sea concerts have entertained thousands…

The Point San Luis Lighthouse Keepers proudly present “Live at the Lighthouse”, a Saturday concert series at the light station! Each concert a local band will bring the cliff side stage back to life from 2-5:30pm. We’ll have great food, wine and beer available for sale. The historic site will…

Let’s hit the road! One of America’s most scenic byways, this iconic stretch of highway was designed for top tier summer fun.