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9 Sustainable travel tips for exploring Highway 1 Travel sustainably along Highway 1! Discover unforgettable opportunities to make a difference while exploring this scenic 50-mile stretch of coastline. Whether you lend a hand with trail clean-ups or embark on a guided kayak excursion, every eco-adventure…

This Earth Day, why not celebrate this natural wonder with an eco-conscious road trip along the coast?

Highway 1’s dynamic live music scene plays out at a multitude of unique venues. From cozy bars to renowned stages, Highway 1 offers an eclectic array of live musical experiences to suit every preference. Visitors find that Highway 1 concerts transcend traditional spaces, unfolding at lighthouses, beer gardens, vineyards…

With endless blue skies and awe-inspiring sights, Spring is the perfect time to visit scenic Highway 1. Home to charming coastal communities like Cambria, Cayucos, Morro Bay and…

Featuring Rebelution, Kolohe Kai, Matisyahu, Cydeways and DJ Mackle

Looking for fun, family-friendly beach activities on the California coast? Embark on an unforgettable road trip along picturesque Highway 1.

Fuel your Highway 1 road trip with a freshly-brewed cup of coffee. From bold beans to specialty lattes, find an array of energizing offerings served daily at a range of coastal coffee shops. With bright, modern coffee houses and cozy cafes perfumed with the scent of just-made pastries, there’s something…

Spartan Trail, scheduled to be held in San Luis Obispo County at Santa Margarita Ranch, is a trail race with distances of 10k, 10k Night Run, Half Marathon and 50k.

Come to Avila Beach for Independence Day and spending your morning enjoying a doggie parade.

San Luis Obispo International Film Festival.attracts local, national and international work, and has played host to many visiting filmmakers, extreme sport athletes and big screen celebrities.

Calling all underwater explorers!

An evening for those 21 and older, held on the last Tuesday of each month, January through May.

SLO Comedy Festival’s “Best of the Fest” returns to the Performing Arts Center! Voted by audiences the day before, the best performers from the entire four-day festival take the stage for an evening of laughs.

Ignite romance on Highway 1, where coastal ambiance meets idyllic experiences for two. Explore oceanfront dining, secluded beaches and awe-inspiring sunsets all along this scenic coastal byway. Stroll along the sand, discover local wildlife, wine taste or indulge in a relaxing couple’s massage—Highway 1 is your oyster. Whether planning an…

There’s no doubt about it—Highway 1 is wild. With Elephant Seals sunbathing, Monarch Butterflies fluttering and seabirds soaring, there’s countless wildlife experiences unfolding along Highway 1’s 100 miles of Pacific coastline.

Looking for pickleball on Highway 1? Luis Obispo County offers an array of pickleball courts in a vibrant, welcoming community. This versatile paddlesport features simple rules, making it ideal for all ages and skill levels. Blending elements of tennis, badminton and ping-pong, visitors and locals can find endless fun at…

Ready for a festive Highway 1 road trip? This winter, the Central Coast is aglow with fun holiday events. Enjoy tree lightings, holiday parades, Christmas markets and community parades all wrapped up with a bow. Ever take a cold ocean plunge on New Year’s Day or wander through…

Join Highway 1 in celebrating ‘30 Days of Thanks’ this November There’s endless reasons to be thankful along Highway 1 on California’s scenic Central Coast. From awe-inspiring views and hidden waterfalls to delicious seafood and incredible wildlife sightings, counting our blessings is a sinch. This November, join local…