Sinor La-Vallee
Mike Sinor has always been a grinder, a way of life he learned at a young age while working in his father’s auto wrecking yard. He brought that mentality to his first wine harvest in 1993 and never looked back. Through grit and determination, and without formal training, he ultimately became one of the Central Coast’s most decorated winemakers.
Mike married Cheri LaVallee in 1996 in Burgundy, soon after they started their own label. In 2013, Mike and Cheri put everything on the line to acquire the ocean-view Bassi Vineyard which is 1.2 miles from the Pacific Ocean. It was the destination they’d always been seeking—a singular vineyard that they could steward with holistic and meticulous viticulture.
The estate wines are served at the tasting room on First Street in Avila Beach, from 12-6pm daily. In 2021, the “Shuck Shack” opened – Morro Bay oysters are served in a “shuck yourself” fashion on the outdoor patio. Hosts are happy to teach guests how to shuck and of course serve our favorite oyster pairing wines, such as PetNat and Chardonnay.