Cruise Highway 1’s 10 Hottest New Attractions

Get ready to hit the road again for Coastal California's Latest and Greatest

California’s legendary Highway 1 has just unleashed a wave of fresh experiences that are redefining the coastal road trip. From cutting-edge culinary hotspots to newly-minted stays and revamped roadside destinations, Highway 1 is brimming with novelty. Curious about what’s new? Buckle up as we cruise through 10 fresh additions that are turning heads and stirring imaginations along this epic coastal journey. Get ready to be the first to discover Highway 1’s newest coastal treasures!

Is Highway 1 Open North of Ragged Point?

Million Dollar View Ragged Point
Highway 1 remains fully open in San Luis Obispo County | SLO CAL, including the beautiful area north of Ragged Point in southern Monterey County. Wind through majestic cliffs and pristine beaches, where every turn offers postcard-perfect vistas that will leave you in awe of California’s natural beauty. This 80-mile stretch of open road is one of America’s most scenic drives, and invites roadtrippers to experience uninterrupted, breathtaking views along one of the world’s most stunning coastal routes. So pack your bags, grab your camera and get ready to capture the magic of SLO CAL’s stretch of Highway 1 in all its rugged glory.  This stretch of Highway 1 is not just a drive but a destination…And the trip isn’t worth it if you arrive on time.

New Dine & Drink Destinations

Hearst Ranch Winery

Highway 1’s beverage scene is bubbling with exciting libations, from craft cocktails to coastal wine experiences. In Nipomo, savor the flavors of Mexico at Beso Cocina, where head chef Ernesto Picazo crafts delectable twists on spicy faves. Thirsty for more? Step back in time for a nightcap at the hidden 1920 Speakeasy, where classic cocktails add to the intrigue. Wine lovers rejoice! Hearst Ranch Winery‘s revamped Highway 1 tasting room in San Simeon awaits: This newly-polished gem offers estate-grown vintages paired with breathtaking ocean views, providing the perfect splash into Highway 1’s coastal wine region. Want a refill? We’ve put together a comprehensive list of the best places to drink and eat on Highway 1.

Sweet Coastal Confections

Brown Butter Cookie Company

Indulge your sweet tooth with seriously sweet new coastal confections along Highway 1. In Cayucos, Surf Rat Donuts has transformed the former Ruddell’s Smokehouse into a quirky haven for craft donut lovers. Their made-from-scratch vanilla cake donuts come in plain, sugared, cinnamon and glazed varieties, with more flavors to come! Nearby, the renowned Brown Butter Cookie Company has expanded its sweet-and-salty offerings with new “West Coast style” offerings Ghirardelli-infused treats. Be warned: The Original Brown Butter Sea Salt cookie—as seen in the New York Times and on The Today Show—is uniquely crave-worthy.

Award-Winning Stays in Cambria

Cambria captivates with three coastal properties receiving the prestigious TripAdvisor Traveler’s Choice Award! The Cambria Pines Lodge, nestled in lush gardens, provides cozy rooms, a spa, and excellent dining—the perfect love nest for romantic getaways. Seeking sand between your toes? Just steps from Moonstone Beach, the Sea Otter Inn features spacious rooms with private patios, a heated pool, and complimentary breakfast delivered to your door. Last but certainly not least, the J. Patrick House bed and breakfast boasts uniquely-decorated rooms, hearty breakfasts and an evening wine hour. With all of these fresh Cambria stays on Highway 1, you’re never far from a heavenly home-away-from-home.

A Twist on California Motel Culture

Pacific Motel Cayucos

Come on in: Highway 1’s classic motels and inns are buzzing with exciting renovations and expansions, offering travelers a range of fresh stays that blend history, comfort and roadside adventure. In Cayucos, The Pacific Motel has transformed from a 1920s hideaway into a boutique time capsule, featuring individual bungalows and traditional rooms alongside The Salty Tiger, a speakeasy-style bar, as well as an on-site food truck (so cool). Meanwhile, the Avila Village Inn is expanding its charms with 23 new rooms drenched in modern craftsman style. Perfectly situated on the lush Bob Jones Bike Trail, this tucked-away oasis offers an ideal home base for intrepid travelers eager to explore the beauty of Avila Beach, See Canyon and beyond.

Way-Out Agri-tourism Tours

Tide Pool

Seaweed, cheese and more: Highway 1 now offers two original and immersive agri-tourism experiences that will have you rolling up your sleeves. Dive into the world of seaweed (without getting too wet) at Kelpful‘s new workshops, where this small local co-op of harvesting experts teaches sustainable practices and marine ecology along Highway 1’s sparkling tide pools. For even more local flavor, cuddle up to the goats at Stepladder Creamery, now offering behind-the-scenes farm tours at its coastal farm in Cambria. Witness the artisanal cheese-making process first-hand and enjoy some farm-to-table fromage!

Preserving Coastal Treasures

Piedras Blancas Lighthouse from the air

Ready to dive into all things aquatic? There’s a new Highway 1 sanctuary offering up a peek beneath the waves. The proposed Chumash Heritage National Marine Sanctuary is slated to secure its official designation by year’s end. Hooray! This new protected area will join other invaluable sanctuaries along Highway 1, reinforcing the region’s commitment to preserving its natural wonders and showcasing the incredible biodiversity of the coast. Speaking of preserving coastal treasures, Highway 1 visitors are invited to sip fine wine and savor gourmet cuisine all while supporting The Piedras Blancas Light Station in San Simeon each fall season. “Dinner & Libations for the Station” showcases Harmony Cellars wines, dishes from Wandering Eats, and a live sunset serenade all set against the backdrop of one of Highway 1’s most iconic lighthouses.

Cambria's Extended Christmas Magic

Cambria Christmas Market

Let there be lights! For the first time ever, Cambria’s enchanting Christmas Market will sparkle beyond December, extending its magical run through New Year’s Eve 2024. If you’ve never seen the spectacle, now’s a superb time (tickets are on sale now)! This dazzling display transforms Cambria’s coastal community into a winter wonderland, offering roadtrippers an unprecedented opportunity to bask in the holiday glow of community spirit. From thousands of twinkling lights to festive treats, Cambria’s extended celebration is sure to make for megawatt memories on Highway 1.

Seeya on Highway 1

With these exciting new additions,  here’s never been a better time to explore Highway 1. From culinary delights and cozy stays to unique experiences and natural wonders, the coast awaits. Start planning your Highway 1 adventure today and be among the first to experience it all for yourself!