The Highway 1 Tourism Alliance is a California Nonprofit Mutual Benefit Corporation created to improve business conditions and the business environment for tourism businesses in the County of San Luis Obispo through the operation of a tourism district and other activities.
The Highway 1 Tourism Alliance Board meetings are held monthly on the 4th Wednesday at 2pm. Monthly agendas are posted at the County Building. Agendas and past minutes are also available on our Members page. Please contact our Administrator with any questions.
