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Your scenic wine journey awaits on this iconic coastal route Sip with a view! Sun-kissed grapes, salty sea breezes and panoramic views—Highway 1’s wineries blend nature’s best ingredients. This stretch of California pairs stunning Pacific coastline with some of the state’s most scenic tasting rooms. From ocean panoramas…

On Saturday, September 21st, Pale Kai Outrigger Canoe Club and the Avila Beach Tourism Alliance will celebrate the end of our race season with an Outrigger Canoe Exhibition – An opportunity for Pale Kai, members of select guest clubs, and experienced paddlers, to join us for an informal paddle. The…

The annual Avila Beach Polar Bear Plunge is a celebration of fitness, nature, a New Year, comraderie and still having dessert! Dessert can be a cup of coffeee, or something to eat at one of the local Avila Beach establishments after the plunge. If you are brave, even some cold…

The SLO Coast Wine collective is thrilled to announce “Harvest on the Coast.” The event celebrates the latest harvest as well as past releases from the newly-formed San Luis Obispo Coast AVA.  “This has traditionally been our SLO Coast Wine’s biggest event of the year” says Kathleen Naughton, Executive Director…

Tour the special places that play a part in the past, present and future recovery of California's sea otters!

The Festival places an emphasis of offering performances in unique Central Coast venues, including the historic Mission and beautiful outdoor spaces, as well as contemporary concert halls.

Free to the public, fine artists and crafters open their studios to showcase their art and share their processes.

Proceeds from Catch fund scholarships to ensure a diverse group of students have access to marine science learning at CCA.

California leads the nation in the number of public EV charging stations, which makes road-tripping easy. You’ll find most EV charging stations spaced no more than 60 miles apart along the route.

Gates will be open at 2:45 PM and music will begin at 4:00PM. The SLO Symphony, under the direction of Maestro Andrew Sewell, will play music by John Williams, Aaron Copland, John Phillip Sousa, and more! For 30+ years, the San Luis Obispo Symphony’s family-friendly Pops-by-the-Sea concerts have entertained thousands…

The Point San Luis Lighthouse Keepers proudly present “Live at the Lighthouse”, a Saturday concert series at the light station! Each concert a local band will bring the cliff side stage back to life from 2-5:30pm. We’ll have great food, wine and beer available for sale. The historic site will…

Let’s hit the road! One of America’s most scenic byways, this iconic stretch of highway was designed for top tier summer fun.

Help celebrate World Oceans Day by participating in cleanup events in Avila Beach

Nightlife unfolds at every turn along Highway 1’s scenic coastline. While Highway 1 may be renowned for its breathtaking ocean views and picturesque landscapes, its after-hours offerings are equally captivating. Travelers can expect a laid back ambiance and a mix of local and national talent. Don’t be fooled by the…

From Ashlee Fechino Heavy rains earlier this month forced the shutdown of sections of scenic Highway 1 in Big Sur, as a portion of the roadway fell into the ocean. But that doesn’t mean you have to cancel upcoming road…

In addition to the best mac and cheese that the Central Coast has to offer, you'll also get to sample beer, wine and spirits from your favorite wineries, breweries and more.

The Arroyo Grande Village’s 2024 Summer Concert Series will kick off on the Fourth of July and will continue each week on Sundays through Sept. 22 from 1-3pm. The free community concerts will be held at Heritage Square Park, with food and activities available.

A community tradition since 1946, the annual Pismo Beach Clam Festival, attracts generations of families and visitors from all around, who look forward to spending three days overlooking the Pacific Ocean in Pismo Beach. This family friendly event features the Clam Festival parade on Saturday morning at 10am. Join us on Price Street for…