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  • Eco-Tourism Escapes
    9 Sustainable travel tips for exploring Highway 1 Travel sustainably along Highway 1! Discover unforgettable opportunities to make a difference while exploring this scenic 50-mile stretch of coastline. Whether you lend a hand with trail clean-ups or embark on a guided kayak excursion, every eco-adventure…
  • What to do along Highway 1 for Earth Day Stewardship Travel Logo
    This Earth Day, why not celebrate this natural wonder with an eco-conscious road trip along the coast?
  • Cayucos Antique Faire
    Hosted twice yearly in the spring and fall along Ocean Avenue, enjoy beautiful Cayucos-by-the-Seawhile shopping for antiques, collectibles, and vintage items. Rain or shine, stay for the weekend or make it a fun day at the beach! The event hours are 7am to 3pm. Parking is available on nearby…
  •  Live Music on Highway 1
    Highway 1’s dynamic live music scene plays out at a multitude of unique venues. From cozy bars to renowned stages, Highway 1 offers an eclectic array of live musical experiences to suit every preference. Visitors find that Highway 1 concerts transcend traditional spaces, unfolding at lighthouses, beer gardens, vineyards…
  • Top 5 Things to Do This Spring Along Highway 1
    With endless blue skies and awe-inspiring sights, Spring is the perfect time to visit scenic Highway 1. Home to charming coastal communities like Cambria, Cayucos, Morro Bay and…
  • Sunday Concerts on the Patio
    Immerse yourself in a relaxing atmosphere as you enjoy our delicious food and drinks while tapping your feet to some amazing tunes from local musicians.
  • Annual Live Oak Music Festival
    Prepare for a musical extravaganza as the 36th annual Live Oak Music Festival gears up to take center stage at El Chorro Regional Park in San Luis Obispo from June 14th to June 16th , 2024. KCBX, the event’s organizer, has announced an exciting initial lineup of performers, including two…
  • Albatross: Life on the Wind and Sea Exhibit
    Albatrosses, with their nine-foot wingspans and nomadic lifestyles, have long captured the imagination of indigenous maritime cultures, sailors, scientists, and artists alike.
  • 6 Family-Friendly Beach Activities Along Highway 1
    Looking for fun, family-friendly beach activities on the California coast? Embark on an unforgettable road trip along picturesque Highway 1.
  • Best Coffee on Highway 1
    Fuel your Highway 1 road trip with a freshly-brewed cup of coffee. From bold beans to specialty lattes, find an array of energizing offerings served daily at a range of coastal coffee shops. With bright, modern coffee houses and cozy cafes perfumed with the scent of just-made pastries, there’s something…
  • Cambria Wildflower Show
    Immerse yourself in the vibrant display of hundreds of fresh wildflower bouquets at the Cambria Wildflower Show.
  • Spartan Ultra Weekend

    Spartan Ultra Weekend

    Santa Margarita
    Spartan Trail, scheduled to be held in San Luis Obispo County at Santa Margarita Ranch, is a trail race with distances of 10k, 10k Night Run, Half Marathon and 50k.
  • Central Coast Arthritis Bike Classic

    Central Coast Arthritis Bike Classic

    San Luis Obispo County
    The ride takes place each fall and aims to raise over $1 million dollars. Approximately 350 arthritis patients, families and supporters who are recruited by our staff will cycle over 525 miles raising funds and awareness for the Arthritis Foundation along Highway One. This event is marketed and publicized nationwide,…
  • Cayucos 4th of July
    Find that special spot on the beach and enjoy the show. Cayucos rocks on the 4th of July!
  • Wine 4 Paws
    Pet loving wine drinkers can help our four-legged friends by visiting ANY of the participating wineries throughout the weekend, when a portion of the proceeds will be donated to Woods Humane Society!
  • SLO Comedy Festival: Best of the Fest
    SLO Comedy Festival’s “Best of the Fest” returns to the Performing Arts Center! Voted by audiences the day before, the best performers from the entire four-day festival take the stage for an evening of laughs.
  • BlendFest on the Coast

    BlendFest on the Coast

    Cambria & San Simeon
    BlendFest on the Coast brings together more than just great wines. It connects two magnificent SLO County Central Coast regions of Paso Robles and the North Coast. Visitors to the coastal Highway 1 towns of Cambria and San Simeon have an opportunity to participate in this popular event that focuses…
  • Fiscalini Ranch Preserve Walks
    Docents and experts lead a variety of walks through the Fiscalini Ranch Preserve each month.