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These aren't your everyday beach hikes! Pull on those hiking boots, grab your walking stick and suspend your disbelief.

Ready to get back in touch with what really matters? Find your center together along Highway 1 this February! Let’s face it: we could all use more relaxation and romance in our daily lives. Heart-centered wellness experiences abound along our stunning slice of California coastline, and now’s the…

California’s iconic Highway 1 has many natural and historic attractions along the Central Coast, famous for its beaches and migrating whales. But there are also numerous “secret” spots along the approximately 440-mile route.

Day spa and wellness opportunities abound in Cayucos, where many modes of relaxation unfold steps away from the Cayucos Pier and beautiful downtown. Whether you desire a casual spa day to unwind from everyday stressors or seek a romantic couple’s massage for two, you’ll find a plethora of…

Rejuvenate mind and body with relaxing Highway 1 spa and wellness experiences to suit every need. Whether you seek a refreshing facial or therapeutic massage, there’s countless ways to boost wellbeing along Highway 1. From soothing Big Sur spa and massage treatments to natural hot springs in Avila…

Situated on the Central Californian Coast between beach towns Big Sur and Santa Barbara, Highway 1—and the charming coastal towns of San Luis Obispo County tucked along with it—isn’t just a roadway. Highway 1 Discovery Route is a destination in its own right!

You march to the beat of your own drum. Folks take notice when you enter a room. You’re always immersed in the next cultural craze before anyone else in your friend group. Take a bow: you're a trendsetter!

Top travel journalists from across the country have been writing about the wonders of the Highway 1 Discovery Route. Some are in awe of our gorgeous beaches. Others are fascinated by our beautiful wine country. Many are stunned by the diverse things to do here. All have an appreciation for…

Beach weddings along Highway 1 offer up the perfect combination of sunny weather, gorgeous coastal scenery and oceanfront hotels and vacation rentals perfect for hosting your big day and guests. With miles of pristine coastline and untouched alcoves, you can say “I do” backdropped by crashing waves, glittering…

From Eric Lindberg at AAA ColoradoFor many travelers, the stretch of California halfway between Los Angeles and San Francisco is merely a drive-through gas stop. But just off Highway 101, rolling hills of vineyards that produce some of the state’s best wines descend toward the…

Whether you prefer lagers, wild ales, IPAs or porters, our stretch of Highway 1 has beer for every kind of palate. This is home to pioneering brewers who have helped usher the craft beer movement to the nation and the world. They also inspired younger brewers to start…

On California’s Central Coast stretch of Highway 1, a low-key exploration of wineries, restaurants and nature.

Craving an unforgettable meal served off the beaten path? Follow your discerning taste buds to Highway 1, where a secret treasure trove of delectable dining experiences await the bold, the curious and the hungry.

Located roughly halfway between Los Angeles and San Francisco, San Luis Obispo County unspools for more than 80 miles along California’s Central Coast.

For a trip of a lifetime call Tours & Tasting by Eat, Drink, and Be Merry.

From breathtaking ocean views coveted by nature photographers of all levels to sunny beachside photo opps ready for family smiles, you’ll soon discover why Highway 1 is known as one of the most photogenic coastal wonders in the world.

Expect elephant seals and monarch butterfly preserves, white sandy beaches and wineries, a world-famous castle, and some of the freshest food in the state.

From Hugh Garvey at Sunset MagazineFood-obsessed travelers tend to romanticize culinary epiphanies in faraway places: eating Hokkaido scallop at a Ginza sushi spot in Tokyo, fresh anchovies on a sun-dappled deck on the Amalfi coast, cuttlefish in the bustling Boqueria market in Barcelona. But with…