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  • Highway 1 Calls: Explore the Best of SLO Cal and the Central Coast
    From Ashlee Fechino Heavy rains earlier this month forced the shutdown of sections of scenic Highway 1 in Big Sur, as a portion of the roadway fell into the ocean. But that doesn’t mean you have to cancel upcoming road…
  • California State Parks Week
    From the redwood forests on the north coast to the sunny beaches in Southern California, 280 park units preserve and protect the best of California’s natural and cultural history
  • Cambria Christmas Market at Cambria Pines Lodge
    Step into a world of enchantment as you walk through an immersive path adorned with over two million twinkling lights.
  • Scarecrow Festival
    The weather is at its most spectacular and the Annual Scarecrow Festival, named to Travel Channel's Don't Miss List, is in full swing.
  • Eco-Tourism Escapes
    9 Sustainable travel tips for exploring Highway 1 Travel sustainably along Highway 1! Discover unforgettable opportunities to make a difference while exploring this scenic 50-mile stretch of coastline. Whether you lend a hand with trail clean-ups or embark on a guided kayak excursion, every eco-adventure…
  • What to do along Highway 1 for Earth Day Stewardship Travel Logo
    This Earth Day, why not celebrate this natural wonder with an eco-conscious road trip along the coast?
  • Live Music on Highway 1
    Highway 1’s dynamic live music scene plays out at a multitude of unique venues. From cozy bars to renowned stages, Highway 1 offers an eclectic array of live musical experiences to suit every preference. Visitors find that Highway 1 concerts transcend traditional spaces, unfolding at lighthouses, beer gardens, vineyards…
  • 6 Family-Friendly Beach Activities Along Highway 1
    Looking for fun, family-friendly beach activities on the California coast? Embark on an unforgettable road trip along picturesque Highway 1.
  • Best Coffee on Highway 1
    Fuel your Highway 1 road trip with a freshly-brewed cup of coffee. From bold beans to specialty lattes, find an array of energizing offerings served daily at a range of coastal coffee shops. With bright, modern coffee houses and cozy cafes perfumed with the scent of just-made pastries, there’s something…
  • Cambria Wildflower Show
    Immerse yourself in the vibrant display of hundreds of fresh wildflower bouquets at the Cambria Wildflower Show.
  • Spartan Ultra Weekend

    Spartan Ultra Weekend

    Santa Margarita
    Spartan Trail, scheduled to be held in San Luis Obispo County at Santa Margarita Ranch, is a trail race with distances of 10k, 10k Night Run, Half Marathon and 50k.
  • Lighthouse Century Bicycle Rally
    Bike along the beautiful coast of the county, reaching as far as Piedras Blancas Lighthouse before turning around.
  • Central Coast Arthritis Bike Classic

    Central Coast Arthritis Bike Classic

    San Luis Obispo County
    The ride takes place each fall and aims to raise over $1 million dollars. Approximately 350 arthritis patients, families and supporters who are recruited by our staff will cycle over 525 miles raising funds and awareness for the Arthritis Foundation along Highway One. This event is marketed and publicized nationwide,…
  • American Legion July 4th Celebration
    This event has been cancelled for 2024. Cambria’s annual 4th of July celebration is held at Shamel Park starting at 11am, with family fun events, music and a BBQ all day long. Fireworks start at dusk. A trolley service will run from 10am to 6pm, from North Moonstone to Main…
  • Wine 4 Paws

    Wine 4 Paws

    San Luis Obispo County
    Pet loving wine drinkers can help our four-legged friends by visiting ANY of the participating wineries throughout the weekend, when a portion of the proceeds will be donated to Woods Humane Society!
  • BlendFest on the Coast

    BlendFest on the Coast

    Cambria & San Simeon
    BlendFest on the Coast brings together more than just great wines. It connects two magnificent SLO County Central Coast regions of Paso Robles and the North Coast. Visitors to the coastal Highway 1 towns of Cambria and San Simeon have an opportunity to participate in this popular event that focuses…