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In this slow-paced rural region, artisan communities are connected both to each other and the natural world, working against backdrops of olive groves, cool valleys and a coastline blanketed in early-morning mist.

Looking for things to do in San Simeon? This beautiful seaside town offers up exceptional wildlife viewing, hiking, dining and sightseeing. San Simeon is home to historic Hearst Castle, a must-see attraction that combines impressive architecture, museum-worthy works of art and stunning coastal views. Roadtrippers should plan on staying overnight…

There is no shortage of incredible things to do in Ragged Point. This beautiful Highway 1 destination offers up spectacular scenery, serene hiking trails and unique lodging overlooking California’s pristine Pacific coastline. Known as the Gateway to Big Sur, there are few places that can boast a more stunning landscape.

Looking for things to do and on Highway 1? With serene beaches and historic piers, farm-fresh dining and ocean views, this iconic scenic route offers an array of unforgettable coastal experiences. Explore sun-drenched dunes, hidden waterfalls and cultural gems on this iconic stretch of California roadway. With boundless things to…

What's your Hearst Castle vacation vibe? As fabulous as it would be to stay at Mr. Hearst's lavish Highway 1 estate, these enchanting San Simeon, Cambria and Ragged Point stays are the next-best thing.

Long before the days of surfing and sunbathing, the earth’s beaches spent millennia playing host to a spectacular array of flora and fauna.

It’s the journey, not the destination! When it comes to taking a road trip on Highway 1, you’re bound to enjoy every mile along the way. From expansive ocean views and coastal hikes to unexpected animal sightings and delicious surprises around every turn, you’ll find no better way…

From Crai S. Bower of AARPRegardless of your threshold for adventure, we’ve found a bevy of activities. Arrival Day: Butterflies, Hummingbirds & Crab Cakes “…Visiting the Pismo Beach Monarch Butterfly Grove, which is a short loop beneath the Eucaluptus trees – prime butterfly habitat – isn’t going to take a…

Splash into surprising summer fun along Highway 1! Far from your average beach destination, incredible water activities await: Surf a volcanic rock, kayak mysterious sea caves and encounter exciting wildlife along our pristine stretch of California coast. Whether you dive into tasty waves, glide atop glassy water or…

The cultural landscape in San Simeon is dominated by Hearst Castle, the rambling estate built in 1919 by media magnate William Randolph Hearst. A passionate art collector, Hearst’s love of antiquity was influenced by childhood travels with his educator mother, Phoebe Hearst. The 90,000-square-foot home and gardens set…

Gas up the car, grab your favorite pair of sunglasses and clear your calendar for an exciting event season along Highway 1!

Hearst Castle is calling—won’t you come in? After a two year closure, this world famous San Simeon estate is open to the public and ready to wow. Boasting a world class art collection, more than 100 plush rooms, opulent pools, manicured gardens, sunny terraces and glittering pools, there…

Snap a stellar selfie along Highway 1! Whether you’re a photo-happy traveler with an eye for picking the right filter or a professional shutterbug with loads of gear, you’ll find incredible vistas worth breaking (braking?) for. In fact, Highway 1 tops the list as a nationally-recognized scenic byway—which…

Get ready for an artistic adventure along Highway 1. This breathtaking coastal route isn’t just about stunning vistas—it’s a living gallery where creativity, history and natural beauty collide. From the world-class opulence of San Simeon’s Hearst Castle to charming Cambria art galleries, the Highway 1 art and culture scene is…

These aren't your everyday beach hikes! Pull on those hiking boots, grab your walking stick and suspend your disbelief.

Forget waking up at dawn to save your spot or navigating through crowds on Main Street. These coastal destinations are all about empty stretches of sand, activities for everyone, and oceanview rooms that don’t break the bank.

Looking to pamper yourself with a Big Sur spa day? Revitalize your body and calm your mind in scenic San Simeon and Ragged Point. With spa and wellness retreats nestled along scenic Highway 1’s Gateway to Big Sur, you can enjoy an array of spa and wellness…

Ready to get back in touch with what really matters? Find your center together along Highway 1 this February! Let’s face it: we could all use more relaxation and romance in our daily lives. Heart-centered wellness experiences abound along our stunning slice of California coastline, and now’s the…