Things To Do

Your ultimate guide to the best things to do along the iconic Highway 1. Immerse yourself in the breathtaking beauty of the California coast, from the grandeur of Hearst Castle to lazy beach-side hamlets. Discover hidden gems, encounter diverse wildlife, and indulge in the region’s vibrant art and culture. Let this comprehensive resource be your compass for an unforgettable road trip adventure.

Featured Attractions

Hearst Castle

Cayucos Pier

Oceano Dunes

Piedras Blancas Lighthouse

Activities

Best Things to Do

Arts & Culture

Beaches

Biking

Fishing

Golfing

Hiking

Shopping

Surfing

Wildlife Viewing

Farmer’s Markets

Spas & Wellness

All Things to Do

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  • Day Trips on Highway 1

    Day Trips on Highway 1

    Welcome to California’s quintessential coastal journey, where Highway 1 unfurls an enviable collection of seaside escapes perfect for day trips from San Francisco, Los Angeles, or the Central Valley. While each destination charms visitors into staying longer, we’ve crafted flexible two-day itineraries that showcase the best experiences along this iconic…

  • San Simeon Surf

  • Instagram-Worthy Hikes On Highway 1

    Instagram-Worthy Hikes On Highway 1

    Your Highway 1 Road Trip Guide to the Most Photogenic Trails Ready to fill your Instagram feed with jaw-dropping coastal views? This stunning stretch of Highway 1 is open and waiting to serve up some of California’s most photogenic hiking…

  • San Carpoforo Creek Trailhead

  • San Simeon Super Bloom

  • San Simeon Green Hills

  • Boucher Trail San Simeon

  • Sunset San Simeon Ragged Point Lighthouse

  • Sunset at Ragged Point Inn

  • Cambria Film Festival

    Cambria Film Festival

    Cambria
    The Cambria Film Festival is all about romance, romantic comedies and the complexity of love. Our mission is to showcase wonderful films in our charming seaside town. If you love films, plan to attend. If you want to help make the festival festive, well, we’re looking for volunteers. And if…
  • Cambria Art & Wine Festival

    Cambria Art & Wine Festival

    Cambria
    Thursday Afternoon, January 23rd, there will be a wine seminar. Details to follow. Friday Morning, January 24th: shopping, raffle ticket opportunities, wine tasting, and demonstrating artists throughout town. There will be an art show at the Cambria Center for the Arts. Kick-Off Party at the Veterans Hall: Doors open at…
  • Cruise Highway 1’s 10 Hottest New Attractions

    Cruise Highway 1’s 10 Hottest New Attractions

    From cutting-edge culinary hotspots to newly-minted stays and revamped roadside destinations, Highway 1 is brimming with novelty.

  • Hearst Castle Pool San Simeon

  • Art Under the Moonlight Tours

    Art Under the Moonlight Tours

    San Simeon
    For visitors seeking a truly enchanting experience, Hearst Castle offers the Art Under the Moonlight tour series during select evenings in fall. This unique 100-minute journey allows visitors to explore William Randolph Hearst’s world-renowned art collection under the captivating glow of moonlight. Available on select Fridays and Saturdays from October…
  • 6 Must-Visit Wineries with Epic Views Along Highway 1

    6 Must-Visit Wineries with Epic Views Along Highway 1

    Your scenic wine journey awaits on this iconic coastal route Sip with a view! Sun-kissed grapes, salty sea breezes and panoramic views—Highway 1’s wineries blend nature’s best ingredients. This stretch of California pairs stunning Pacific coastline with some of the state’s most scenic tasting rooms. From ocean panoramas…

  • Ragged Point Beach

  • Hearst Castle Visitor Center

  • Sea Otter Awareness Week

    Sea Otter Awareness Week

    Tour the special places that play a part in the past, present and future recovery of California's sea otters!