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  • 8 Best Places to Watch the Sunset on Highway 1
    Chase the setting sun along California's most iconic coastal route Find all of the locations mapped for you on our Google Maps list.Discover fiery sunset views along Highway 1 this sunset season. From rugged cliffs to dreamy beaches, this iconic coastal route boasts…
  • Cambria Film Festival
    The Cambria Film Festival is all about romance, romantic comedies and the complexity of love. Our mission is to showcase wonderful films in our charming seaside town. If you love films, plan to attend. If you want to help make the festival festive, well, we’re looking for volunteers. And if…
  • Cambria Art & Wine Festival
    Thursday Afternoon, January 23rd, there will be a wine seminar. Details to follow. Friday Morning, January 24th: shopping, raffle ticket opportunities, wine tasting, and demonstrating artists throughout town. There will be an art show at the Cambria Center for the Arts. Kick-Off Party at the Veterans Hall: Doors open at…
  • Cruise Highway 1’s 10 Hottest New Attractions
    From cutting-edge culinary hotspots to newly-minted stays and revamped roadside destinations, Highway 1 is brimming with novelty.
  • Art Under the Moonlight Tours
    For visitors seeking a truly enchanting experience, Hearst Castle offers the Art Under the Moonlight tour series during select evenings in fall. This unique 100-minute journey allows visitors to explore William Randolph Hearst’s world-renowned art collection under the captivating glow of moonlight. Available on select Fridays and Saturdays from October…
  • 6 Must-Visit Wineries with Epic Views Along Highway 1
    Your scenic wine journey awaits on this iconic coastal route Sip with a view! Sun-kissed grapes, salty sea breezes and panoramic views—Highway 1’s wineries blend nature’s best ingredients. This stretch of California pairs stunning Pacific coastline with some of the state’s most scenic tasting rooms. From ocean panoramas…
  • Piedras Blancas Hike-In Open House
    Enjoy the scenery on an easy hike to the Piedras Blancas Light Station, where you can learn about the light station’s history and local ecology. Pack a picnic lunch and enjoy wandering the lighthouse grounds between 10 a.m. and 2 p.m. Docents and staff will be on hand to answer…
  • Sea Otter Awareness Week
    Tour the special places that play a part in the past, present and future recovery of California's sea otters!
  • Ten Adventures this Summer on Highway 1: Your Guide to the Best Kept Secrets
    Coast the road less traveled with these Highway 1 hidden gemsThere’s something magical about cruising down Highway 1 in summer: The salty breeze tousling your hair, the sparkling Pacific unfurling like a bolt of shimmering silk. But the real treasures? They’re just off the beaten path,…
  • AARP names Highway 1 an EV-Friendly Road Trip for Summer
    California leads the nation in the number of public EV charging stations, which makes road-tripping easy. You’ll find most EV charging stations spaced no more than 60 miles apart along the route.
  • Brew at the Zoo

    Brew at the Zoo

    Atascadero
    We are beyond excited to celebrate another Brew at the Zoo! Mark your calendar for Saturday, September 7th from 5:30 – 8:30 p.m. All proceeds benefit the Charles Paddock Zoo! Brew at the Zoo will feature over 15 craft beers, distilled spirits, ciders, seltzers, wine, and more! A fun entertainment…
  • Hearst Castle Holiday Twilight Tours
    The Holiday Twilight Tours are offered this year on select evenings November through January. Please check the website for tour dates, times, descriptions, and reservations. Start your Hearst Castle holiday journey at https://hearstcastle.org/tour-hearst-castle/daily-tours/holiday-twilight-tour/ Don’t miss out on Hearst Castle decked out in full holiday splendor!…
  • Groove on with the perfect Highway 1 Summer Road Trip Stewardship Travel Logo
    Let’s hit the road! One of America’s most scenic byways, this iconic stretch of highway was designed for top tier summer fun.
  • Highway 1 Calls: Explore the Best of SLO Cal and the Central Coast
    From Ashlee Fechino Heavy rains earlier this month forced the shutdown of sections of scenic Highway 1 in Big Sur, as a portion of the roadway fell into the ocean. But that doesn’t mean you have to cancel upcoming road…
  • California State Parks Week
    From the redwood forests on the north coast to the sunny beaches in Southern California, 280 park units preserve and protect the best of California’s natural and cultural history
  • Cambria Christmas Market at Cambria Pines Lodge
    Step into a world of enchantment as you walk through an immersive path adorned with over two million twinkling lights.
  • Scarecrow Festival
    The weather is at its most spectacular and the Annual Scarecrow Festival, named to Travel Channel's Don't Miss List, is in full swing.
  • Eco-Tourism Escapes
    9 Sustainable travel tips for exploring Highway 1 Travel sustainably along Highway 1! Discover unforgettable opportunities to make a difference while exploring this scenic 50-mile stretch of coastline. Whether you lend a hand with trail clean-ups or embark on a guided kayak excursion, every eco-adventure…