Events

A community tradition since 1946, the annual Pismo Beach Clam Festival, attracts generations of families and visitors from all around, who look forward to spending three days overlooking the Pacific Ocean in Pismo Beach. This family friendly event features the Clam Festival parade on Saturday morning at 10am. Join us on Price Street for…

This Earth Day, why not celebrate this natural wonder with an eco-conscious road trip along the coast?

Highway 1’s dynamic live music scene plays out at a multitude of unique venues. From cozy bars to renowned stages, Highway 1 offers an eclectic array of live musical experiences to suit every preference. Visitors find that Highway 1 concerts transcend traditional spaces, unfolding at lighthouses, beer gardens, vineyards…

With endless blue skies and awe-inspiring sights, Spring is the perfect time to visit scenic Highway 1. Home to charming coastal communities like Cambria, Cayucos, Morro Bay and…

Looking for fun, family-friendly beach activities on the California coast? Embark on an unforgettable road trip along picturesque Highway 1.

Fuel your Highway 1 road trip with a freshly-brewed cup of coffee. From bold beans to specialty lattes, find an array of energizing offerings served daily at a range of coastal coffee shops. With bright, modern coffee houses and cozy cafes perfumed with the scent of just-made pastries, there’s something…

Spartan Trail, scheduled to be held in San Luis Obispo County at Santa Margarita Ranch, is a trail race with distances of 10k, 10k Night Run, Half Marathon and 50k.

The ride takes place each fall and aims to raise over $1 million dollars. Approximately 350 arthritis patients, families and supporters who are recruited by our staff will cycle over 525 miles raising funds and awareness for the Arthritis Foundation along Highway One. This event is marketed and publicized nationwide,…

Live bands will entertain visitors until 9pm, when the fireworks start! VIP seating is available on the pier for a charge. Arrive early in the day to stake out your best viewing spot on the sand. Bring some blankets and an umbrella for a great day at the beach. You…

Ignite romance on Highway 1, where coastal ambiance meets idyllic experiences for two. Explore oceanfront dining, secluded beaches and awe-inspiring sunsets all along this scenic coastal byway. Stroll along the sand, discover local wildlife, wine taste or indulge in a relaxing couple’s massage—Highway 1 is your oyster. Whether planning an…

There’s no doubt about it—Highway 1 is wild. With Elephant Seals sunbathing, Monarch Butterflies fluttering and seabirds soaring, there’s countless wildlife experiences unfolding along Highway 1’s 100 miles of Pacific coastline.

Ready for a festive Highway 1 road trip? This winter, the Central Coast is aglow with fun holiday events. Enjoy tree lightings, holiday parades, Christmas markets and community parades all wrapped up with a bow. Ever take a cold ocean plunge on New Year’s Day or wander through…

Join Highway 1 in celebrating ‘30 Days of Thanks’ this November There’s endless reasons to be thankful along Highway 1 on California’s scenic Central Coast. From awe-inspiring views and hidden waterfalls to delicious seafood and incredible wildlife sightings, counting our blessings is a sinch. This November, join local…

There’s no doubt about it: Fall is the best time of year to road trip along Highway 1. Thanks to mild weather and less crowded beaches, you’ll feel those relaxed Autumnal vibes in a big way.

The holidays shine brightest on Highway 1, where you can find ways to celebrate in every season of the year. From the beaches to the vineyards, the farmland to the coastland, this section of Highway 1 offers a unique blend of events and festivals for locals and visitors alike. Every…

Highway 1 is an excellent destination for electric vehicle drivers. With several electric vehicle (EV) charging stations on the route, explore ten small towns on a single charge. Planning ahead is important for any electric vehicle road trip and can add time onto your travel itinerary. For this reason, Highway…

Family fun abounds on Highway 1! When the whole gang’s ready for adventure, head for our special slice of California coastline. Here, kids of all ages are encouraged to explore, play and learn—all backdropped by pristine beaches, historic lighthouses and awesome eats. Whether you pack the station wagon,…

Want to check items off your bucket list without busting your budget? Come to Highway 1, a spellbinding stretch of road that’s not only free to drive, but offers lots of free attractions.