Events

Spartan Trail, scheduled to be held in San Luis Obispo County at Santa Margarita Ranch, is a trail race with distances of 10k, 10k Night Run, Half Marathon and 50k.

The ride takes place each fall and aims to raise over $1 million dollars. Approximately 350 arthritis patients, families and supporters who are recruited by our staff will cycle over 525 miles raising funds and awareness for the Arthritis Foundation along Highway One. This event is marketed and publicized nationwide,…

Live bands will entertain visitors until 9pm, when the fireworks start! VIP seating is available on the pier for a charge. Arrive early in the day to stake out your best viewing spot on the sand. Bring some blankets and an umbrella for a great day at the beach. You…

Ignite romance on Highway 1, where coastal ambiance meets idyllic experiences for two. Explore oceanfront dining, secluded beaches and awe-inspiring sunsets all along this scenic coastal byway. Stroll along the sand, discover local wildlife, wine taste or indulge in a relaxing couple’s massage—Highway 1 is your oyster. Whether planning an…

There’s no doubt about it—Highway 1 is wild. With Elephant Seals sunbathing, Monarch Butterflies fluttering and seabirds soaring, there’s countless wildlife experiences unfolding along Highway 1’s 100 miles of Pacific coastline.

Ready for a festive Highway 1 road trip? This winter, the Central Coast is aglow with fun holiday events. Enjoy tree lightings, holiday parades, Christmas markets and community parades all wrapped up with a bow. Ever take a cold ocean plunge on New Year’s Day or wander through…

Join Highway 1 in celebrating ‘30 Days of Thanks’ this November There’s endless reasons to be thankful along Highway 1 on California’s scenic Central Coast. From awe-inspiring views and hidden waterfalls to delicious seafood and incredible wildlife sightings, counting our blessings is a sinch. This November, join local…

There’s no doubt about it: Fall is the best time of year to road trip along Highway 1. Thanks to mild weather and less crowded beaches, you’ll feel those relaxed Autumnal vibes in a big way.

The holidays shine brightest on Highway 1, where you can find ways to celebrate in every season of the year. From the beaches to the vineyards, the farmland to the coastland, this section of Highway 1 offers a unique blend of events and festivals for locals and visitors alike. Every…

Highway 1 is an excellent destination for electric vehicle drivers. With several electric vehicle (EV) charging stations on the route, explore ten small towns on a single charge. Planning ahead is important for any electric vehicle road trip and can add time onto your travel itinerary. For this reason, Highway…

Family fun abounds on Highway 1! When the whole gang’s ready for adventure, head for our special slice of California coastline. Here, kids of all ages are encouraged to explore, play and learn—all backdropped by pristine beaches, historic lighthouses and awesome eats. Whether you pack the station wagon,…

Want to check items off your bucket list without busting your budget? Come to Highway 1, a spellbinding stretch of road that’s not only free to drive, but offers lots of free attractions.

Ready for a colorful mood boost? Discover vibrant California wildflowers blooming along Highway 1 this Spring. With rain and a lot of sun, a multitude of petals emerge across our scenic slice of California coastline.

Looking for fun things to do in Oceano/Nipomo? Home to scenic dunes and great casual dining, this serene coastal oasis is one of Highway 1’s best kept secrets. Motor across the beach by day and take in live theater by night—It’s all on the roster. Ready to get out there?…

Highway 1 loves its four-legged visitors! With one of the mildest, most temperate climates in the West, the great outdoors of our stretch of Highway 1 beg to be discovered. That means outside restaurant patios, parks, beaches, wineries, hiking trails and more, just right for quality time with Fido. The…

Vacation days were made to be enjoyed! Spend your hard-earned days off along Highway 1.

When you Travel for Good on your Highway 1 Road Trip, you’ll do more than discover scenic views and exciting wildlife experiences. Thanks to the following itineraries, you can leave our special slice of California coastline even better than you found it! View Elephant Seals…

In this slow-paced rural region, artisan communities are connected both to each other and the natural world, working against backdrops of olive groves, cool valleys and a coastline blanketed in early-morning mist.