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When you Travel for Good on your Highway 1 Road Trip, you’ll do more than discover scenic views and exciting wildlife experiences. Thanks to the following itineraries, you can leave our special slice of California coastline even better than you found it! View Elephant Seals…

In this slow-paced rural region, artisan communities are connected both to each other and the natural world, working against backdrops of olive groves, cool valleys and a coastline blanketed in early-morning mist.

Deltina specializes in small-batch, organic specialty coffees.

Looking for things to do and on Highway 1? With serene beaches and historic piers, farm-fresh dining and ocean views, this iconic scenic route offers an array of unforgettable coastal experiences. Explore sun-drenched dunes, hidden waterfalls and cultural gems on this iconic stretch of California roadway. With boundless things to…

Air Sports abound in Oceano and Nipomo, the perfect place to take to the skies. Whether you’re looking to land your plane at an airport that claims the coveted title of “closest to the Pacific” or dream of taking to the skies in a…

It’s the journey, not the destination! When it comes to taking a road trip on Highway 1, you’re bound to enjoy every mile along the way. From expansive ocean views and coastal hikes to unexpected animal sightings and delicious surprises around every turn, you’ll find no better way…

From Crai S. Bower of AARPRegardless of your threshold for adventure, we’ve found a bevy of activities. Arrival Day: Butterflies, Hummingbirds & Crab Cakes “…Visiting the Pismo Beach Monarch Butterfly Grove, which is a short loop beneath the Eucaluptus trees – prime butterfly habitat – isn’t going to take a…

Art and culture come alive in Oceano and Nipomo, providing enriching opportunities for the whole family to enjoy. From exploring California’s early Rancho history at the Dana Adobe & Cultural Center to discovering local art galleries and studios, experience a captivating mix of historical and creative offerings. Whether…

Splash into surprising summer fun along Highway 1! Far from your average beach destination, incredible water activities await: Surf a volcanic rock, kayak mysterious sea caves and encounter exciting wildlife along our pristine stretch of California coast. Whether you dive into tasty waves, glide atop glassy water or…

Snap a stellar selfie along Highway 1! Whether you’re a photo-happy traveler with an eye for picking the right filter or a professional shutterbug with loads of gear, you’ll find incredible vistas worth breaking (braking?) for. In fact, Highway 1 tops the list as a nationally-recognized scenic byway—which…

Get ready for an artistic adventure along Highway 1. This breathtaking coastal route isn’t just about stunning vistas—it’s a living gallery where creativity, history and natural beauty collide. From the world-class opulence of San Simeon’s Hearst Castle to charming Cambria art galleries, the Highway 1 art and culture scene is…

These aren't your everyday beach hikes! Pull on those hiking boots, grab your walking stick and suspend your disbelief.

Stressed? Nipomo/Oceano spa and massage services await to help you unwind and relax along Highway 1. With a variety of top notch spas nestled along enchanting sand dunes and fragrant Eucalyptus groves, you can easily return to your best self. Whether you book a therapeutic massage, explore infrared…

Take a walk on the wild side! Discover Highway 1’s most surprising wildlife viewing tips this winter, the perfect time to catch awe-inspiring animals and sea life in action.

Rejuvenate mind and body with relaxing Highway 1 spa and wellness experiences to suit every need. Whether you seek a refreshing facial or therapeutic massage, there’s countless ways to boost wellbeing along Highway 1. From soothing Big Sur spa and massage treatments to natural hot springs in Avila…

Situated on the Central Californian Coast between beach towns Big Sur and Santa Barbara, Highway 1—and the charming coastal towns of San Luis Obispo County tucked along with it—isn’t just a roadway. Highway 1 Discovery Route is a destination in its own right!

You march to the beat of your own drum. Folks take notice when you enter a room. You’re always immersed in the next cultural craze before anyone else in your friend group. Take a bow: you're a trendsetter!

Top travel journalists from across the country have been writing about the wonders of the Highway 1 Discovery Route. Some are in awe of our gorgeous beaches. Others are fascinated by our beautiful wine country. Many are stunned by the diverse things to do here. All have an appreciation for…