Events

A community tradition since 1946, the annual Pismo Beach Clam Festival attracts generations of families and visitors from all around, who look forward to spending three days overlooking the Pacific Ocean in Pismo Beach. This family-friendly event features the Clam Festival parade on Saturday at 10 am. Join us on…

Forget overcrowded venues and noisy night clubs—Highway 1 moves to the rhythm of its own beat. All you need to do is listen: This stretch of California coast holds the promise of unforgettable live music experiences around every bend.  This is live music Central Coast California style—spilling out of cozy…

Looking for fun, family-friendly beach activities on the California coast? Embark on an unforgettable road trip along picturesque Highway 1.

Fuel your Highway 1 road trip with a freshly-brewed cup of coffee. From bold beans to specialty lattes, find an array of energizing offerings served daily at a range of coastal coffee shops. With bright, modern coffee houses and cozy cafes perfumed with the scent of just-made pastries, there’s something…

Spartan Trail, scheduled to be held in San Luis Obispo County at Santa Margarita Ranch, is a trail race with distances of 10k, 10k Night Run, Half Marathon and 50k.

Take an unforgettable ride from San Francisco to Los Angeles! The award-winning California Coast Classic stands the test of time for great reasons. Known for its stunning scenery, exceptional support, and warm community, this self-paced cycling adventure is the winner of Gran Fondo Guide’s Best Charity Bike Tour Award and…

Live bands will entertain visitors until 9pm, when the fireworks start! VIP seating is available on the pier for a charge. Arrive early in the day to stake out your best viewing spot on the sand. Bring some blankets and an umbrella for a great day at the beach. You…

Ignite romance on Highway 1, where coastal ambiance meets idyllic experiences for two. Explore oceanfront dining, secluded beaches and awe-inspiring sunsets all along this scenic coastal byway. Stroll along the sand, discover local wildlife, wine taste or indulge in a relaxing couple’s massage—Highway 1 is your oyster. Whether planning an…

There’s no doubt about it—Highway 1 is wild. With Elephant Seals sunbathing, Monarch Butterflies fluttering and seabirds soaring, there’s countless wildlife experiences unfolding along Highway 1’s 100 miles of Pacific coastline.

There’s no doubt about it: Fall is the best time of year to road trip along Highway 1. Thanks to mild weather and less crowded beaches, you’ll feel those relaxed Autumnal vibes in a big way.

The holidays shine brightest on Highway 1, where you can find ways to celebrate in every season of the year. From the beaches to the vineyards, the farmland to the coastland, this section of Highway 1 offers a unique blend of events and festivals for locals and visitors alike. Every…

Highway 1 is an excellent destination for electric vehicle drivers. With several electric vehicle (EV) charging stations on the route, explore ten small towns on a single charge. Planning ahead is important for any electric vehicle road trip and can add time onto your travel itinerary. For this reason, Highway…