Events

The Stone Soup Music Festival & Street Fair is a community tradition that has thrived for over 30 years in the city of Grover Beach.

Free to the public, fine artists and crafters open their studios to showcase their art and share their processes.

We are beyond excited to celebrate another Brew at the Zoo! Mark your calendar for Saturday, September 7th from 5:30 – 8:30 p.m. All proceeds benefit the Charles Paddock Zoo! Brew at the Zoo will feature over 15 craft beers, distilled spirits, ciders, seltzers, wine, and more! A fun entertainment…

Enjoy concerts, music, food, carnival rides, animals and MORE this summer in Paso Robles! Learn more by visiting our website. “The Biggest Little Fair Anywhere!” The Fair opened in 1946 and was first known as the San Luis Obispo County Fair. The California Mid-State Fair is held annually and runs…

A community tradition since 1946, the annual Pismo Beach Clam Festival, attracts generations of families and visitors from all around, who look forward to spending three days overlooking the Pacific Ocean in Pismo Beach. This family friendly event features the Clam Festival parade on Saturday morning at 10am. Join us on Price Street for…

Spartan Trail, scheduled to be held in San Luis Obispo County at Santa Margarita Ranch, is a trail race with distances of 10k, 10k Night Run, Half Marathon and 50k.

Pet loving wine drinkers can help our four-legged friends by visiting ANY of the participating wineries throughout the weekend, when a portion of the proceeds will be donated to Woods Humane Society!

In 2022, High Camp Wines was born from a family with generations of farming and ranching in its legacy, with a new focus on handcrafting high-quality wines atop its hilltop haven in the idyllic terroir of the Estrella District of the Paso Robles AVA. High Camp seeks to attract wine…

From David Kindy at Smithsonian MagazineThe Best Place to Watch Monarch Butterflies Migrate Might Be This Little California Beach TownThousands of western monarchs migrate to Pismo Beach each fall to escape winter cold, but climate change threatens the species’ survival.

In a land of natural splendor, it’s no surprise that the public has access to breathtaking, fun, and fascinating parks. On this special stretch of Highway 1, the wild and the wonderful conspire to bring kids and their grownups closer to nature — and to each other. Here,…

At Umi Sushi Pacifica, you will find creative, unique, fresh and delicious options on the menu for sushi, unique and traditional rolls, salads, udon, teriyaki and grilled meats.

We at FUEGO, enjoy working hard every day to bring love to our customers through our food as well as to the community as a whole.

Dining is a major attraction along our stretch of Highway 1 for good reason: the food, the views, and the ambiance are world-class. And not just in one or two towns — options abound in every destination here.

From Patricia Doherty at Travel + Leisure, the best West Coast road trips:Stretching from San Diego, California, to Blaine, Washington, the West Coast of the United States encompasses over 1,370 miles from top to bottom. With so much beauty lying in…

Ideal climate, terrain, and proximity to the Pacific Flyway makes the SLO CAL stretch of Highway 1 one of the finest birding regions in the world.

The Bees Knees Fruit Farm in San Luis Obispo is unlike any other lodging you will find in California, a country house with all the charm.

For easy-breezy family fun, nothing beats a hike. Lace up your walking shoes, grab a hat and a water bottle, and head out any of coastal San Luis Obispo County’s hundreds of hiking trails.

Central Coast farmers’ markets bring more than fresh fixings ― they often bring prepared food, live music and entertainment, too. Grab your bag and join us.