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  • AAA Magazine Highlights Spots for Foodies on Highway 1
    From Cheryl Crabtree and Nancy Ransohoff at AAA Magazines When it comes to road trips, food sometimes takes a back seat to the sights, sounds, and scenery along the way, with meals often relegated to quick stops to fill our stomachs and stretch our legs.
  • California Mid-State Fair
    Enjoy concerts, music, food, carnival rides, animals and MORE this summer in Paso Robles! Learn more by visiting our website. “The Biggest Little Fair Anywhere!” The Fair opened in 1946 and was first known as the San Luis Obispo County Fair. The California Mid-State Fair is held annually and runs…
  • Wine 4 Paws
    Pet loving wine drinkers can help our four-legged friends by visiting ANY of the participating wineries throughout the weekend, when a portion of the proceeds will be donated to Woods Humane Society!
  • BlendFest on the Coast

    BlendFest on the Coast

    Cambria & San Simeon
    BlendFest on the Coast brings together more than just great wines. It connects two magnificent SLO County Central Coast regions of Paso Robles and the North Coast. Visitors to the coastal Highway 1 towns of Cambria and San Simeon have an opportunity to participate in this popular event that focuses…
  • Sidecar Tours

    Sidecar Tours

    San Luis Obispo
    Welcome to Sidecar Tours Inc., where adventure meets unparalleled excitement on the open road!
  • 4th of July Activities along Highway 1
    Don't miss out on these fantastic ways to enjoy the 4th of July holiday while gazing at the mesmerizing fireworks illuminating the skies.
  • High Camp Wines

    High Camp Wines

    San Miguel
    In 2022, High Camp Wines was born from a family with generations of farming and ranching in its legacy, with a new focus on handcrafting high-quality wines atop its hilltop haven in the idyllic terroir of the Estrella District of the Paso Robles AVA. High Camp seeks to attract wine…
  • Distilleries of Highway 1
    Among the thriving culture of wine tasting, craft brewers, and farm-to-table dining along Highway 1, local distilleries have become a destination all their own. The Central Coast distillery boom began as a side hustle for wineries trying to avoid waste in the winemaking process. By distilling unusable wine…
  • AAA Spends 3 Days in SLO County
    From Eric Lindberg at AAA ColoradoFor many travelers, the stretch of California halfway between Los Angeles and San Francisco is merely a drive-through gas stop. But just off Highway 101, rolling hills of vineyards that produce some of the state’s best wines descend toward the…
  • Beer Gardens, Craft Breweries & Taverns of Highway 1
    Whether you prefer lagers, wild ales, IPAs or porters, our stretch of Highway 1 has beer for every kind of palate. This is home to pioneering brewers who have helped usher the craft beer movement to the nation and the world. They also inspired younger brewers to start…
  • The 10 Best Parks on Highway 1
    In a land of natural splendor, it’s no surprise that the public has access to breathtaking, fun, and fascinating parks. On this special stretch of Highway 1, the wild and the wonderful conspire to bring kids and their grownups closer to nature — and to each other. Here,…
  • One of Travel + Leisure’s Best Places to Travel in June
    California's Central Coast highlighted as a top destination by Travel + Leisure From Patricia Doherty Summer officially arrives in June, and we’re more than ready for the vacation season. If a road trip to explore a new — or favorite — locale sounds appealing, …
  • 7 Reasons You Should Explore Highway 1’s Most Stunning Sanctuary
    Incredible wildlife and views make the southern end of the Monterey Bay National Marine Sanctuary SLO CAL’s best kept coastal secretReady for a once-in-a-lifetime coastal experience full of wildlife and wonder? We’re going to let you in on a little local secret: Follow iconic Highway 1 to …
  • 7×7: Long Weekend on the Central Coast
    From 7×7’s Long Weekend on the Central Coast: Foraging, Wine Tasting, Wildlife + Small-Town InnsDay One: Sweeping Views + Beachside Stops Along Highway 1 Perfect Pit Stops: Monterey + Big Sur + San SimeonStart your morning with a quick detour through Monterey for craft coffee and…
  • Best Places to Eat on Highway 1
    Dining is a major attraction along our stretch of Highway 1 for good reason: the food, the views, and the ambiance are world-class. And not just in one or two towns — options abound in every destination here.
  • Destination Drivers

    Destination Drivers

    San Luis Obispo
    We drive you in your own vehicle! Our drivers are highly trained and will treat you like royalty, opening all doors, introducing you to staff, taking photos, and carrying all your purchases.
  • Bird Watching on the Central Coast
    Ideal climate, terrain, and proximity to the Pacific Flyway makes the SLO CAL stretch of Highway 1 one of the finest birding regions in the world.
  • Historic Piers and Lighthouses on Highway 1
    Take in all the piers and lighthouses of coastal San Luis Obispo County, or choose just one or two to explore. Either way, you’ll witness the impact of how this region’s coastal position shaped its history.