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This Earth Day, why not celebrate this natural wonder with an eco-conscious road trip along the coast?

Highway 1’s dynamic live music scene plays out at a multitude of unique venues. From cozy bars to renowned stages, Highway 1 offers an eclectic array of live musical experiences to suit every preference. Visitors find that Highway 1 concerts transcend traditional spaces, unfolding at lighthouses, beer gardens, vineyards…

With endless blue skies and awe-inspiring sights, Spring is the perfect time to visit scenic Highway 1. Home to charming coastal communities like Cambria, Cayucos, Morro Bay and…

Looking for fun, family-friendly beach activities on the California coast? Embark on an unforgettable road trip along picturesque Highway 1.

Fuel your Highway 1 road trip with a freshly-brewed cup of coffee. From bold beans to specialty lattes, find an array of energizing offerings served daily at a range of coastal coffee shops. With bright, modern coffee houses and cozy cafes perfumed with the scent of just-made pastries, there’s something…

Immerse yourself in the vibrant display of hundreds of fresh wildflower bouquets at the Cambria Wildflower Show.

Spartan Trail, scheduled to be held in San Luis Obispo County at Santa Margarita Ranch, is a trail race with distances of 10k, 10k Night Run, Half Marathon and 50k.

Bike along the beautiful coast of the county, reaching as far as Piedras Blancas Lighthouse before turning around.

The ride takes place each fall and aims to raise over $1 million dollars. Approximately 350 arthritis patients, families and supporters who are recruited by our staff will cycle over 525 miles raising funds and awareness for the Arthritis Foundation along Highway One. This event is marketed and publicized nationwide,…

This event has been cancelled for 2024. Cambria’s annual 4th of July celebration is held at Shamel Park starting at 11am, with family fun events, music and a BBQ all day long. Fireworks start at dusk. A trolley service will run from 10am to 6pm, from North Moonstone to Main…

Pet loving wine drinkers can help our four-legged friends by visiting ANY of the participating wineries throughout the weekend, when a portion of the proceeds will be donated to Woods Humane Society!

BlendFest on the Coast brings together more than just great wines. It connects two magnificent SLO County Central Coast regions of Paso Robles and the North Coast. Visitors to the coastal Highway 1 towns of Cambria and San Simeon have an opportunity to participate in this popular event that focuses…

Docents and experts lead a variety of walks through the Fiscalini Ranch Preserve each month.

The Central Coast State Parks Associations presents the Adventures with Nature series.

Local eco-organizations will raise awareness of Cambria’s unique ecosystems, attendees can meet a live bird of prey from Pacific Wildlife Care, and the Chinese Temple will be open for a docent-led tour.

Surprise your sweetheart with a handcrafted floral arrangement, delicious chocolate covered strawberries, balloons and other thoughtful gifts from the Nursery.

Ready to mix it up? BlendFest on the Coast is combining incredible wine experiences along iconic Highway 1.

If you’re looking for coastal California history with excellent taste, you can’t do better than Sebastian’s General Store. Located in Old San Simeon, on the west side of Highway 1, Sebastian’s was a hub of activity during San Simeon’s early years, and still is today. Throughout its century-old history, the…