Things To Do

Cayucos has perfected its patriotic festivities over the course of several decades. Visitors even plan their year around the 4th of July in Cayucos, to connect with friends who do the same, year after year.

The charming hamlet of Cambria lies along a stretch of Highway 1 so picturesque, it can’t help but foster creativity and culture. This historic town sets the stage for some of Highway 1’s most beloved and meaningful artistic endeavors. Visit the Cambria Center for the Arts, where locals…

The sunny beach town of Cayucos boasts a wide array of arts and culture to explore and enjoy. The common thread between it all? The presence of the mighty Pacific Ocean, just steps from downtown Cayucos. The influence of the sea can be found in nearly every artistic…

Get ready for an artistic adventure along Highway 1. This breathtaking coastal route isn’t just about stunning vistas—it’s a living gallery where creativity, history and natural beauty collide. From the world-class opulence of San Simeon’s Hearst Castle to charming Cambria art galleries, the Highway 1 art and culture scene is…

The cultural landscape in San Simeon is dominated by Hearst Castle, the rambling estate built in 1919 by media magnate William Randolph Hearst. A passionate art collector, Hearst’s love of antiquity was influenced by childhood travels with his educator mother, Phoebe Hearst. The 90,000-square-foot home and gardens set…

Beach weddings along Highway 1 offer up the perfect combination of sunny weather, gorgeous coastal scenery and oceanfront hotels and vacation rentals perfect for hosting your big day and guests. With miles of pristine coastline and untouched alcoves, you can say “I do” backdropped by crashing waves, glittering…

Whether you prefer lagers, wild ales, IPAs or porters, our stretch of Highway 1 has beer for every kind of palate. This is home to pioneering brewers who have helped usher the craft beer movement to the nation and the world. They also inspired younger brewers to start…

Visitors can find a spectrum of options, with ideal beaches for sunbathing, beachcombing, wildlife viewing, surfing, tidepooling, doggie fun or even dune-driving.

Central Coast farmers’ markets bring more than fresh fixings ― they often bring prepared food, live music and entertainment, too. Grab your bag and join us.

Fuel your Highway 1 road trip with a freshly-brewed cup of coffee. From bold beans to specialty lattes, find an array of energizing offerings served daily at a range of coastal coffee shops. With bright, modern coffee houses and cozy cafes perfumed with the scent of just-made pastries, there’s something…

Sip, swirl and savor award-winning wines beneath a warm sun, sometimes just one mile from the ocean. Come visit Highway 1 for culture and wine.

The holidays shine brightest on Highway 1, where you can find ways to celebrate in every season of the year. From the beaches to the vineyards, the farmland to the coastland, this section of Highway 1 offers a unique blend of events and festivals for locals and visitors alike. Every…

A good public park can add so much to a vacation along Highway 1. In Cambria, parks are destinations for flying kites, barbecuing burgers, and letting the kids (and dogs) burn off some steam. Most parks here include wide views of the Pacific Ocean, where sea otters, whales,…

This charming seaside town is a family-friendly destination with multiple parks and open spaces. Settle into one of Cayucos’ parks and let the kids burn off some energy — or the pets, for that matter!

With their many miles of untouched coastline, beaches, forests — even a castle! — San Simeon and Ragged Point offer a wealth of spectacular family-friendly destinations. The parks here are wide-open for exploring and discovery. Ascend the “enchanted hilltop” of Hearst Castle to follow the footsteps of media…

With its relaxed small-town-by-the-sea vibe, Cambria welcomes diners to get cozy in a wide variety of restaurants, cafes, bakeries and wine tasting rooms. Here, you’ll find everything from casual to fine dining, seaside vistas to tucked away fireside tables for two.

Dining is a major attraction along our stretch of Highway 1 for good reason: the food, the views, and the ambiance are world-class. And not just in one or two towns — options abound in every destination here.

Restaurants in San Simeon combine fresh Central Coast ingredients with locally-caught seafood, stunning Pacific Ocean views and a diverse array of cuisines. Enjoy a variety of flavors in San Simeon, including fresh-caught fare, farm-to-table, pub grub, Mexican dishes and more. Home to world famous Hearst Castle, a visit to San…