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California’s iconic Highway 1 has many natural and historic attractions along the Central Coast, famous for its beaches and migrating whales. But there are also numerous “secret” spots along the approximately 440-mile route.

A longtime favorite spa with the locals, Ritual Skin & Body Care is located in the heart of the Village of Arroyo Grande. This is a soothing spot with plenty to offer for the person seeking renewal, peace and self-care.

Take a walk on the wild side! Discover Highway 1’s most surprising wildlife viewing tips this winter, the perfect time to catch awe-inspiring animals and sea life in action.

Rejuvenate mind and body with relaxing Highway 1 spa and wellness experiences to suit every need. Whether you seek a refreshing facial or therapeutic massage, there’s countless ways to boost wellbeing along Highway 1. From soothing Big Sur spa and massage treatments to natural hot springs in Avila…

Situated on the Central Californian Coast between beach towns Big Sur and Santa Barbara, Highway 1—and the charming coastal towns of San Luis Obispo County tucked along with it—isn’t just a roadway. Highway 1 Discovery Route is a destination in its own right!

Central California's oceanside cities inspire a luscious sense of peach.

You march to the beat of your own drum. Folks take notice when you enter a room. You’re always immersed in the next cultural craze before anyone else in your friend group. Take a bow: you're a trendsetter!

Top travel journalists from across the country have been writing about the wonders of the Highway 1 Discovery Route. Some are in awe of our gorgeous beaches. Others are fascinated by our beautiful wine country. Many are stunned by the diverse things to do here. All have an appreciation for…

Cliff-climbers, ocean paddlers and eager explorers of all ages: If top secret thrills, chills and action are what you seek, look no further. We’re unveiling Highway 1’s most enticing hidden romps along the sea, sand and sky!

Beach weddings along Highway 1 offer up the perfect combination of sunny weather, gorgeous coastal scenery and oceanfront hotels and vacation rentals perfect for hosting your big day and guests. With miles of pristine coastline and untouched alcoves, you can say “I do” backdropped by crashing waves, glittering…

From Laurie Werner at ForbesCraggy cliffs bordering crashing waves with blankets of fog rolling in over one stretch of road and then suddenly disappearing around the next bend.  If you drive down California’s famous Highway 1 from San Francisco to…

The building occupied by Mason Bar & Kitchen was once JJ’s Market, an institution on Branch Street in the Arroyo Grande Village. When the market went out of business, the owners of Mason Bar decided to upcycle the old building as a restaurant and bar. At the entrance,…

Whether you prefer lagers, wild ales, IPAs or porters, our stretch of Highway 1 has beer for every kind of palate. This is home to pioneering brewers who have helped usher the craft beer movement to the nation and the world. They also inspired younger brewers to start…

Craving an unforgettable meal served off the beaten path? Follow your discerning taste buds to Highway 1, where a secret treasure trove of delectable dining experiences await the bold, the curious and the hungry.

For a trip of a lifetime call Tours & Tasting by Eat, Drink, and Be Merry.

From breathtaking ocean views coveted by nature photographers of all levels to sunny beachside photo opps ready for family smiles, you’ll soon discover why Highway 1 is known as one of the most photogenic coastal wonders in the world.

From the beach to the vineyard, unique wine tasting experiences abound along Highway 1. With diverse wine trails and charming tasting rooms, you’ll find tasty pairings, vibrant events and stunning views (plus, more than a few surprises along the way).

Wine country weddings are scenic, memorable and incredibly romantic. Thanks to year-round sunny weather and an array of unique venues nestled among the vines, find dream wine country wedding venues all along Highway 1 and beyond. From breathtaking ranches and rustic barns strung with twinkle lights to the grandeur of…