Events

Join the third annual Alternative Tastes Wine Fest, a celebration of Paso Robles’ rare and remarkable grape varieties, returning March 28, 2026. The Grand Tasting Experience at Pavilion on the Lake in Atascadero kicks off in spectacular fashion with an educational seminar and blind tasting. Presented by CRUSH Vineyard, Alternative…

All aboard for our 3rd annual Christmas at the Santa Margarita Ranch! Vintage Traditions Foundation & AGM Community Partners invite you to come aboard the enchanting Pacific Coast Railroad’s Jingle Bell Express for a ride to Santa’s village! Real Steam Trains Join us on…

Get your best costume ready and bring the entire family out to a not-too-scary evening at Zoo Boo! You can expect Halloween decorations throughout the Zoo, carnival games, a costume contest, Halloween-themed activities, a haunted maze, and tricks & treats to enjoy! Over 200 animals call the Charles…

Enjoy concerts, music, food, carnival rides, animals and MORE this summer in Paso Robles! Learn more by visiting our website. “The Biggest Little Fair Anywhere!” The Fair opened in 1946 and was first known as the San Luis Obispo County Fair. The California Mid-State Fair is held…

A happier hour awaits! Thankfully, distilleries along Highway 1 are as welcoming as our wine tasting rooms and craft breweries. Discover top shelf spirits poured with a smile, including rich brandies, herbaceous gins, flavorful grappas, complex rum—even rye whiskey and bourbon aged in wine barrels. With distinct distillery trails…

The craft beer scene along Highway 1 is built for going with the flow: an open afternoon, a post-hike reward, a sunset pint with nowhere to be. This coastal craft beer guide covers the best beer gardens, taprooms and craft breweries on Highway 1, from cliffside patios to harbor-side…

In a land of natural splendor, it’s no surprise that the public has access to breathtaking, fun, and fascinating parks. On this special stretch of Highway 1, the wild and the wonderful conspire to bring kids and their grownups closer to nature — and to each other. Here,…

Dining is a major attraction along our stretch of Highway 1 for good reason: the food, the views, and the ambiance are world-class. And not just in one or two towns — options abound in every destination here.

Ideal climate, terrain, and proximity to the Pacific Flyway makes the SLO CAL stretch of Highway 1 one of the finest birding regions in the world.

Take in all the piers and lighthouses of coastal San Luis Obispo County, or choose just one or two to explore. Either way, you’ll witness the impact of how this region’s coastal position shaped its history.

For easy-breezy family fun, nothing beats a hike. Lace up your walking shoes, grab a hat and a water bottle, and head out any of coastal San Luis Obispo County’s hundreds of hiking trails.

Central Coast farmers’ markets bring more than fresh fixings ― they often bring prepared food, live music and entertainment, too. Grab your bag and join us.

Coastal San Luis Obispo County indulges in any excuse to throw a party. These festivals get to the heart of what the Central Coast is all about: good food, good friends, and good vibes.

Sip, swirl and savor award-winning wines beneath a warm sun, sometimes just one mile from the ocean. Come visit Highway 1 for culture and wine.