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We all want more immersive experiences in our lives, especially when we travel. The new year should ring in less calendar obsession and bring more opportunities to lose ourselves in our surroundings. The Coastal Discovery Celebration offers just such an opportunity to unwind, expand and contribute to making our…

In a Pacific state of mind? Whether you choose to spend the bulk of your vacation under the water, on top of the water, or hiking, camping and exploring near the water—SLO CAL has your next coastal adventure on tap. Look no further than the seaside communities…

Cute, furry, and playful, Southern Sea Otters make their homes just offshore along the SLO CAL stretch of Highway 1. Sea otters are native to the north Pacific Ocean, with Monterey Bay, Big Sur, and the Central Coast as hubs of activity.

HIGHWAY 1'S TIME-HONORED DESTINATIONS AWAIT YEAR-ROUND Cruise back in time as you traverse Highway 1 along the scenic SLO CAL coast. From illuminating lighthouse tours to Hearst’s famous castle overlooking the Pacific, the region’s rich history is revealed with every ebb and flow of…

Riding a horse amidst the beauty of coastal San Luis Obispo County can be a transforming experience. Get saddled up and discover a whole new perspective on our special stretch of Highway 1, from equestrian trails to vineyards.

Take in all the piers and lighthouses of coastal San Luis Obispo County, or choose just one or two to explore. Either way, you’ll witness the impact of how this region’s coastal position shaped its history.

The Bees Knees Fruit Farm in San Luis Obispo is unlike any other lodging you will find in California, a country house with all the charm.

Rock Bottom Ranch, a nature lovers’ retreat, is the perfect stopping place on Highway 1 between San Francisco and Los Angeles.