Things To Do

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  • Best Coffee on Highway 1
    Fuel your Highway 1 road trip with a freshly-brewed cup of coffee. From bold beans to specialty lattes, find an array of energizing offerings served daily at a range of coastal coffee shops. With bright, modern coffee houses and cozy cafes perfumed with the scent of just-made pastries, there’s something…
  • Spartan Ultra Weekend

    Spartan Ultra Weekend

    Santa Margarita
    Spartan Trail, scheduled to be held in San Luis Obispo County at Santa Margarita Ranch, is a trail race with distances of 10k, 10k Night Run, Half Marathon and 50k.
  • Central Coast Arthritis Bike Classic

    Central Coast Arthritis Bike Classic

    San Luis Obispo County
    The ride takes place each fall and aims to raise over $1 million dollars. Approximately 350 arthritis patients, families and supporters who are recruited by our staff will cycle over 525 miles raising funds and awareness for the Arthritis Foundation along Highway One. This event is marketed and publicized nationwide,…
  • 4th of July in Pismo Beach
    Live bands will entertain visitors until 9pm, when the fireworks start! VIP seating is available on the pier for a charge. Arrive early in the day to stake out your best viewing spot on the sand. Bring some blankets and an umbrella for a great day at the beach. You…
  • Romance on Highway 1
    Ignite romance on Highway 1, where coastal ambiance meets idyllic experiences for two. Explore oceanfront dining, secluded beaches and awe-inspiring sunsets all along this scenic coastal byway. Stroll along the sand, discover local wildlife, wine taste or indulge in a relaxing couple’s massage—Highway 1 is your oyster. Whether planning an…
  • Ten Amazing Wildlife Experiences to include on your next Highway 1 Road Trip Stewardship Travel Logo
    There’s no doubt about it—Highway 1 is wild. With Elephant Seals sunbathing, Monarch Butterflies fluttering and seabirds soaring, there’s countless wildlife experiences unfolding along Highway 1’s 100 miles of Pacific coastline.
  • Fun Holiday Events on the Central Coast
    Ready for a festive Highway 1 road trip? This winter, the Central Coast is aglow with fun holiday events. Enjoy tree lightings, holiday parades, Christmas markets and community parades all wrapped up with a bow. Ever take a cold ocean plunge on New Year’s Day or wander through…
  • We’re Grateful for These Highway 1 Wonders and You Will Be Too
    Join Highway 1 in celebrating ‘30 Days of Thanks’ this November There’s endless reasons to be thankful along Highway 1 on California’s scenic Central Coast. From awe-inspiring views and hidden waterfalls to delicious seafood and incredible wildlife sightings, counting our blessings is a sinch. This November, join local…
  • Best Things to Do this Fall on your Highway 1 Road Trip
    There’s no doubt about it: Fall is the best time of year to road trip along Highway 1. Thanks to mild weather and less crowded beaches, you’ll feel those relaxed Autumnal vibes in a big way.
  • Best of Holiday Activities on Highway 1
    The holidays shine brightest on Highway 1, where you can find ways to celebrate in every season of the year. From the beaches to the vineyards, the farmland to the coastland, this section of Highway 1 offers a unique blend of events and festivals for locals and visitors alike. Every…
  • EV Road Trips Along Highway 1
    Highway 1 is an excellent destination for electric vehicle drivers. With several electric vehicle (EV) charging stations on the route, explore ten small towns on a single charge. Planning ahead is important for any electric vehicle road trip and can add time onto your travel itinerary. For this reason, Highway…
  • Family Friendly Fun Along Highway 1 Stewardship Travel Logo
    Family fun abounds on Highway 1! When the whole gang’s ready for adventure, head for our special slice of California coastline. Here, kids of all ages are encouraged to explore, play and learn—all backdropped by pristine beaches, historic lighthouses and awesome eats. Whether you pack the station wagon,…
  • 10 Free (and Priceless!) Things To Do On Highway 1
    Want to check items off your bucket list without busting your budget? Come to Highway 1, a spellbinding stretch of road that’s not only free to drive, but offers lots of free attractions.
  • How to Have the Ultimate Highway 1 Summer Road Trip Stewardship Travel Logo
    Let’s hit the road! One of America’s most scenic byways, this iconic stretch of highway was designed for top tier summer fun.
  • What to do along Highway 1 for Earth Day Stewardship Travel Logo
    This Earth Day, why not celebrate this natural wonder with an eco-conscious road trip along the coast?
  • Where to Find Wildflowers along California Highway 1 this Spring
    Ready for a colorful mood boost? Discover vibrant California wildflowers blooming along Highway 1 this Spring. With rain and a lot of sun, a multitude of petals emerge across our scenic slice of California coastline.
  • Things to do in Oceano/Nipomo Stewardship Travel Logo
    Looking for fun things to do in Oceano/Nipomo? Home to scenic dunes and great casual dining, this serene coastal oasis is one of Highway 1’s best kept secrets. Motor across the beach by day and take in live theater by night—It’s all on the roster. Ready to get out there?…
  • Highway 1 is Dog-Friendly
    Highway 1 loves its four-legged visitors! With one of the mildest, most temperate climates in the West, the great outdoors of our stretch of Highway 1 beg to be discovered. That means outside restaurant patios, parks, beaches, wineries, hiking trails and more, just right for quality time with Fido. The…