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Let’s hit the road! One of America’s most scenic byways, this iconic stretch of highway was designed for top tier summer fun.

This Earth Day, why not celebrate this natural wonder with an eco-conscious road trip along the coast?

Ready for a colorful mood boost? Discover vibrant California wildflowers blooming along Highway 1 this Spring. With rain and a lot of sun, a multitude of petals emerge across our scenic slice of California coastline.

Vacation days were made to be enjoyed! Spend your hard-earned days off along Highway 1.

When you Travel for Good on your Highway 1 Road Trip, you’ll do more than discover scenic views and exciting wildlife experiences. Thanks to the following itineraries, you can leave our special slice of California coastline even better than you found it! View Elephant Seals in the morning and Monarch butterflies in the afternoon, participate […]

In this slow-paced rural region, artisan communities are connected both to each other and the natural world, working against backdrops of olive groves, cool valleys and a coastline blanketed in early-morning mist.

Ready for a festive Highway 1 road trip? This winter, the Central Coast is aglow with fun holiday events. Enjoy tree lightings, holiday parades, Christmas markets and community parades all wrapped up with a bow. Ever take a cold ocean plunge on New Year’s Day or wander through thousands of twinkling lights? Now’s your chance […]

There’s no doubt about it: Fall is the best time of year to road trip along Highway 1. Thanks to mild weather and less crowded beaches, you’ll feel those relaxed Autumnal vibes in a big way.

What’s your Hearst Castle vacation vibe? As fabulous as it would be to stay at Mr. Hearst’s lavish Highway 1 estate, these enchanting San Simeon, Cambria and Ragged Point stays are the next-best thing.

Long before the days of surfing and sunbathing, the earth’s beaches spent millennia playing host to a spectacular array of flora and fauna.

It’s the journey, not the destination! When it comes to taking a road trip on Highway 1, you’re bound to enjoy every mile along the way. From expansive ocean views and coastal hikes to unexpected animal sightings and delicious surprises around every turn, you’ll find no better way to experience this special slice of California […]

From Crai S. Bower of AARP Regardless of your threshold for adventure, we’ve found a bevy of activities. Arrival Day: Butterflies, Hummingbirds & Crab Cakes “…Visiting the Pismo Beach Monarch Butterfly Grove, which is a short loop beneath the Eucaluptus trees – prime butterfly habitat – isn’t going to take a lot of energy. But […]

Splash into surprising summer fun along Highway 1! Far from your average beach destination, incredible water activities await: Surf a volcanic rock, kayak mysterious sea caves and encounter exciting wildlife along our pristine stretch of California coast. Whether you dive into tasty waves, glide atop glassy water or paddle back in time to a historic […]

Gas up the car, grab your favorite pair of sunglasses and clear your calendar for an exciting event season along Highway 1!

Hearst Castle is calling—won’t you come in? After a two year closure, this world famous San Simeon estate is open to the public and ready to wow. Boasting a world class art collection, more than 100 plush rooms, opulent pools, manicured gardens, sunny terraces and glittering pools, there is no place on Earth quite like […]

Snap a stellar selfie along Highway 1! Whether you’re a photo-happy traveler with an eye for picking the right filter or a professional shutterbug with loads of gear, you’ll find incredible vistas worth breaking (braking?) for. In fact, Highway 1 tops the list as a nationally-recognized scenic byway—which means no shortage of fantastic photo opportunities […]

These aren’t your everyday beach hikes! Pull on those hiking boots, grab your walking stick and suspend your disbelief.

Forget waking up at dawn to save your spot or navigating through crowds on Main Street. These coastal destinations are all about empty stretches of sand, activities for everyone, and oceanview rooms that don’t break the bank.