Blog

Let’s hit the road! One of America’s most scenic byways, this iconic stretch of highway was designed for top tier summer fun.

This Earth Day, why not celebrate this natural wonder with an eco-conscious road trip along the coast?

Ready for a colorful mood boost? Discover vibrant California wildflowers blooming along Highway 1 this Spring. With rain and a lot of sun, a multitude of petals emerge across our scenic slice of California coastline.

Vacation days were made to be enjoyed! Spend your hard-earned days off along Highway 1.

When you Travel for Good on your Highway 1 Road Trip, you’ll do more than discover scenic views and exciting wildlife experiences. Thanks to the following itineraries, you can leave our special slice of California coastline even better than you found it! View Elephant Seals in the morning and Monarch butterflies in the afternoon, participate […]

In this slow-paced rural region, artisan communities are connected both to each other and the natural world, working against backdrops of olive groves, cool valleys and a coastline blanketed in early-morning mist.

Ready for a festive Highway 1 road trip? This winter, the Central Coast is aglow with fun holiday events. Enjoy tree lightings, holiday parades, Christmas markets and community parades all wrapped up with a bow. Ever take a cold ocean plunge on New Year’s Day or wander through thousands of twinkling lights? Now’s your chance […]

There’s no doubt about it: Fall is the best time of year to road trip along Highway 1. Thanks to mild weather and less crowded beaches, you’ll feel those relaxed Autumnal vibes in a big way.

It’s the journey, not the destination! When it comes to taking a road trip on Highway 1, you’re bound to enjoy every mile along the way. From expansive ocean views and coastal hikes to unexpected animal sightings and delicious surprises around every turn, you’ll find no better way to experience this special slice of California […]

From Crai S. Bower of AARP Regardless of your threshold for adventure, we’ve found a bevy of activities. Arrival Day: Butterflies, Hummingbirds & Crab Cakes “…Visiting the Pismo Beach Monarch Butterfly Grove, which is a short loop beneath the Eucaluptus trees – prime butterfly habitat – isn’t going to take a lot of energy. But […]

Splash into surprising summer fun along Highway 1! Far from your average beach destination, incredible water activities await: Surf a volcanic rock, kayak mysterious sea caves and encounter exciting wildlife along our pristine stretch of California coast. Whether you dive into tasty waves, glide atop glassy water or paddle back in time to a historic […]

Snap a stellar selfie along Highway 1! Whether you’re a photo-happy traveler with an eye for picking the right filter or a professional shutterbug with loads of gear, you’ll find incredible vistas worth breaking (braking?) for. In fact, Highway 1 tops the list as a nationally-recognized scenic byway—which means no shortage of fantastic photo opportunities […]

These aren’t your everyday beach hikes! Pull on those hiking boots, grab your walking stick and suspend your disbelief.

Take a walk on the wild side! Discover Highway 1’s most surprising wildlife viewing tips this winter, the perfect time to catch awe-inspiring animals and sea life in action.

Situated on the Central Californian Coast between beach towns Big Sur and Santa Barbara, Highway 1—and the charming coastal towns of San Luis Obispo County tucked along with it—isn’t just a roadway. Highway 1 Discovery Route is a destination in its own right!

You march to the beat of your own drum. Folks take notice when you enter a room. You’re always immersed in the next cultural craze before anyone else in your friend group. Take a bow: you’re a trendsetter!

Top travel journalists from across the country have been writing about the wonders of the Highway 1 Discovery Route. Some are in awe of our gorgeous beaches. Others are fascinated by our beautiful wine country. Many are stunned by the diverse things to do here. All have an appreciation for our wide open spaces. Here […]

Cliff-climbers, ocean paddlers and eager explorers of all ages: If top secret thrills, chills and action are what you seek, look no further. We’re unveiling Highway 1’s most enticing hidden romps along the sea, sand and sky!