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  • USA Today Names Los Osos one of its 10 Best
    From USA Today Forget about Miami and Laguna Beach! The 10 Best Coastal Small Towns – each with a population of fewer than 25,000 people as of the last census – offer unpretentious and affordable seaside fun without the crowds, proving that bigger isn’t always…
  • Four Days on the Central Coast with AARP
    From Crai S. Bower of AARPRegardless of your threshold for adventure, we’ve found a bevy of activities. Arrival Day: Butterflies, Hummingbirds & Crab Cakes “…Visiting the Pismo Beach Monarch Butterfly Grove, which is a short loop beneath the Eucaluptus trees – prime butterfly habitat – isn’t going to take a…
  • 5 Wild Ways to Soak up the Surf along Highway 1
    Splash into surprising summer fun along Highway 1! Far from your average beach destination, incredible water activities await: Surf a volcanic rock, kayak mysterious sea caves and encounter exciting wildlife along our pristine stretch of California coast. Whether you dive into tasty waves, glide atop glassy water or…
  • 5 Ways to Enjoy Central Coast Event Season Like a Local
    Gas up the car, grab your favorite pair of sunglasses and clear your calendar for an exciting event season along Highway 1!
  • 8 Spring Selfies Along Highway 1
    Snap a stellar selfie along Highway 1! Whether you’re a photo-happy traveler with an eye for picking the right filter or a professional shutterbug with loads of gear, you’ll find incredible vistas worth breaking (braking?) for. In fact, Highway 1 tops the list as a nationally-recognized scenic byway—which…
  • Nautical Bean

    Nautical Bean

    Los Osos
    We are a family owned shop, with a simple goal, we try our hardest to give our customers the best coffee, food, and service that we possibly can. We aren’t coffee snobs, we aren’t a corporate chain, just a simple place you can come and relax. We invite you to…
  • Art and Culture of Highway 1
    Get ready for an artistic adventure along Highway 1. This breathtaking coastal route isn’t just about stunning vistas—it’s a living gallery where creativity, history and natural beauty collide. From the world-class opulence of San Simeon’s Hearst Castle to charming Cambria art galleries, the Highway 1 art and culture scene is…
  • 5 Surprising Ways to Hike the Beach along Highway 1
    These aren't your everyday beach hikes! Pull on those hiking boots, grab your walking stick and suspend your disbelief.
  • 4 Ways to Wellness and Romance on Highway 1
    Ready to get back in touch with what really matters? Find your center together along Highway 1 this February! Let’s face it: we could all use more relaxation and romance in our daily lives. Heart-centered wellness experiences abound along our stunning slice of California coastline, and now’s the…
  • Los Osos-Baywood Park Spa & Wellness Experiences
    A spa or wellness experience in Los Osos-Baywood Park is a natural extension of the local experience. Los Osos-Baywood Park is tucked between Montana de Oro State Park and Morro Bay along the coast. The community and the residents are tranquil, easygoing, and health-conscious — an ideal…
  • AcuGlo Acupuncture
    Located among the natural splendor of Los Osos-Baywood Park, AcuGlo Wellness Center offers an array of health and wellness-related services.
  • Day Spa and Massage Retreats on Highway 1
    Rejuvenate mind and body with relaxing Highway 1 spa and wellness experiences to suit every need. Whether you seek a refreshing facial or therapeutic massage, there’s countless ways to boost wellbeing along Highway 1. From soothing Big Sur spa and massage treatments to natural hot springs in Avila…
  • Fable Soap Company
    Fable Soap Company is an all-natural, small-batch skincare company with a promise of high quality and ethically sourced ingredients.  Made by hand in California, the line includes a wide range of products suitable for all skin types, especially sensitive and those with skin disorders. Establishing a community around…
  • Parade Highlights Highway 1 Hidden Gems
    Situated on the Central Californian Coast between beach towns Big Sur and Santa Barbara, Highway 1—and the charming coastal towns of San Luis Obispo County tucked along with it—isn’t just a roadway. Highway 1 Discovery Route is a destination in its own right!
  • Highway 1 is Home to ‘Coastal Calm’
    Central California's oceanside cities inspire a luscious sense of peach.
  • Trendsetter’s Hidden Secrets Checklist along Highway 1
    You march to the beat of your own drum. Folks take notice when you enter a room. You’re always immersed in the next cultural craze before anyone else in your friend group. Take a bow: you're a trendsetter!
  • Toptracer at Dairy Creek

    Toptracer at Dairy Creek

    San Luis Obispo
    Dairy Creek Golf Course, located north of San Luis Obispo and just south of Los Osos and Morro Bay, is now home to Toptracer. This fun technology is the same as used on the PGA tour and helps golfers improve their game with more data. See launch, speed, curve and…
  • A Favorite Among Top Journalists: Highway 1 Stewardship Travel Logo
    Top travel journalists from across the country have been writing about the wonders of the Highway 1 Discovery Route. Some are in awe of our gorgeous beaches. Others are fascinated by our beautiful wine country. Many are stunned by the diverse things to do here. All have an appreciation for…