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Take a walk on the wild side! Discover Highway 1’s most surprising wildlife viewing tips this winter, the perfect time to catch awe-inspiring animals and sea life in action.

Rejuvenate mind and body with relaxing Highway 1 spa and wellness experiences to suit every need. Whether you seek a refreshing facial or therapeutic massage, there’s countless ways to boost wellbeing along Highway 1. From soothing Big Sur spa and massage treatments to natural hot springs in Avila…

Situated on the Central Californian Coast between beach towns Big Sur and Santa Barbara, Highway 1—and the charming coastal towns of San Luis Obispo County tucked along with it—isn’t just a roadway. Highway 1 Discovery Route is a destination in its own right!

You march to the beat of your own drum. Folks take notice when you enter a room. You’re always immersed in the next cultural craze before anyone else in your friend group. Take a bow: you're a trendsetter!

Top travel journalists from across the country have been writing about the wonders of the Highway 1 Discovery Route. Some are in awe of our gorgeous beaches. Others are fascinated by our beautiful wine country. Many are stunned by the diverse things to do here. All have an appreciation for…

Cliff-climbers, ocean paddlers and eager explorers of all ages: If top secret thrills, chills and action are what you seek, look no further. We’re unveiling Highway 1’s most enticing hidden romps along the sea, sand and sky!

Beach weddings along Highway 1 offer up the perfect combination of sunny weather, gorgeous coastal scenery and oceanfront hotels and vacation rentals perfect for hosting your big day and guests. With miles of pristine coastline and untouched alcoves, you can say “I do” backdropped by crashing waves, glittering…

Even along the paradise road of Highway 1, it’s rare to find a bar and grill as close to the ocean as Mr. Ricks in Avila Beach. In fact, Mr. Ricks is the only full bar on the Promenade in Avila Beach. This is the ideal place to…

Whether you prefer lagers, wild ales, IPAs or porters, our stretch of Highway 1 has beer for every kind of palate. This is home to pioneering brewers who have helped usher the craft beer movement to the nation and the world. They also inspired younger brewers to start…

On California’s Central Coast stretch of Highway 1, a low-key exploration of wineries, restaurants and nature.

Craving an unforgettable meal served off the beaten path? Follow your discerning taste buds to Highway 1, where a secret treasure trove of delectable dining experiences await the bold, the curious and the hungry.

For a trip of a lifetime call Tours & Tasting by Eat, Drink, and Be Merry.

From breathtaking ocean views coveted by nature photographers of all levels to sunny beachside photo opps ready for family smiles, you’ll soon discover why Highway 1 is known as one of the most photogenic coastal wonders in the world.

Expect elephant seals and monarch butterfly preserves, white sandy beaches and wineries, a world-famous castle, and some of the freshest food in the state.

Fun in the sun? Absolutely. When it comes to having a good time, Avila Beach parks offer the best possible conditions. The average temperature in this quaint beachfront town ranges between a comfortable 64 degrees F and 72 degrees F. The white sands of the beach are always…

Avila Beach consistently lands on anglers’ bucket lists for good reason: the fishing and the views are excellent here. For those without a watercraft, two piers invite anglers of all ages and abilities to drop a line. Rockfishing in this area is also particularly good, for those willing…

With sunshine, surf, sand, and salty air, Avila Beach feels a lot like a perfect, tucked-away paradise. Sweeten the deal — literally! — with delicious cuisine, and Avila Beach becomes downright irresistible. Fortunately for travelers of all tastes and budgets, Avila Beach offers some of the freshest dining around. Splurge…

Shake Things Up With These 5 Truly Epic Family Road TripsA family road trip is a family road trip, until it’s not.From Terry Ward of Fatherly Family road trips never go out of style. But they do get predictable. Even when…