Things To Do

Your ultimate guide to the best things to do along the iconic Highway 1. Immerse yourself in the breathtaking beauty of the California coast, from the grandeur of Hearst Castle to lazy beach-side hamlets. Discover hidden gems, encounter diverse wildlife, and indulge in the region’s vibrant art and culture. Let this comprehensive resource be your compass for an unforgettable road trip adventure.

Featured Attractions

Activities

All Things to Do

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  • Best Central Coast Farmers Markets
    Central Coast farmers’ markets bring more than fresh fixings ― they often bring prepared food, live music and entertainment, too. Grab your bag and join us.
  • Best Wine, Beer, and Food Festivals on the Central Coast
    Coastal San Luis Obispo County indulges in any excuse to throw a party. These festivals get to the heart of what the Central Coast is all about: good food, good friends, and good vibes.
  • Best of California Coastal Wine Region
    Sip, swirl and savor award-winning wines beneath a warm sun, sometimes just one mile from the ocean. Come visit Highway 1 for culture and wine.
  • Best Beaches on Highway 1 Stewardship Travel Logo
    Visitors can find a spectrum of options, with ideal beaches for sunbathing, beachcombing, wildlife viewing, surfing, tidepooling, doggie fun or even dune-driving.