Things To Do

See the sights and highlights along the Highway 1 Discovery Route! Featuring 101 miles of adventure, the route stretches from the scenic coastline in Ragged Point south through the agricultural communities of Oceano and Nipomo.

On those rare days when it's gray and gloomy anywhere else, count on the clouds to part and the sun to shine down on glorious Avila Beach

Whether you prefer lagers, wild ales, IPAs or porters, our stretch of Highway 1 has beer for every kind of palate. This is home to pioneering brewers who have helped usher the craft beer movement to the nation and the world. They also inspired younger brewers to start…

Fuel your Highway 1 road trip with a freshly-brewed cup of coffee. From bold beans to specialty lattes, find an array of energizing offerings served daily at a range of coastal coffee shops. With bright, modern coffee houses and cozy cafes perfumed with the scent of just-made pastries, there’s something…

With their many miles of untouched coastline, beaches, forests — even a castle! — San Simeon and Ragged Point offer a wealth of spectacular family-friendly destinations. The parks here are wide-open for exploring and discovery. Ascend the “enchanted hilltop” of Hearst Castle to follow the footsteps of media…

Coastal San Luis Obispo County indulges in any excuse to throw a party. These festivals get to the heart of what the Central Coast is all about: good food, good friends, and good vibes.

Cayucos is a throw back to the original, laid-back California beach town with its relaxed vibe and Western influences. Time still moves a little slower in Cayucos.

Being the first vineyard planted in the Edna Valley, Chamisal Vineyards focuses on producing wines that embody the region's natural characteristics to create a bold and intriguing product.

Explore the beautiful scenery and all that Edna Valley and Arroyo Grande Valley have to offer

From buttery Chardonnays to crisp Pinot Gris, spicy Zinfandels and inky Petite Sirahs, Harmony Cellars has a wine to please any palate. 

Highway 1 loves its four-legged visitors! With one of the mildest, most temperate climates in the West, the great outdoors of our stretch of Highway 1 beg to be discovered. That means outside restaurant patios, parks, beaches, wineries, hiking trails and more, just right for quality time with Fido. The…

Looking for something unique to do? Cambria Shores Inn invites everyone to their oceanfront venue for wine tasting at Madeline’s on Moonstone. David Stoothoff, owner of Madeline’s, along with owners of Cambria Shores Inn, Kim and Leslie Eady, have combined talents to bring a special wine tasting experience to the…

In an industrial area at the edge of Edna Valley, this brewery welcomes beer lovers and the beer-curious to taste their small-batch brews. Just off Tank Farm Road, the Oak and Otter Brewing Company taproom offers something for everybody. Like so many of the Central Coast’s ace brewers,…

The San Luis Obispo North Coast Byway provides an extraordinary experience.

The stunning natural beauty of San Simeon Cove; the enchantment of a hilltop castle - what a beautiful way to start the day! 

The Saucelito Canyon story begins in 1880, when three acres of Zinfandel vines were planted in the rugged terrain of the upper Arroyo Grande Valley on California's Central Coast.

Enjoy the beautiful outdoors in the Secret Garden at Sycamore Mineral Springs Resort, a place to grab a special drink, tasty treat, or simply relax.

Since 1988, SLO Brew has contributed to Highway 1’s craft beer scene as well as its music scene. The old SLO Brew location in downtown San Luis Obispo served pints of its beer and welcomed bands and musicians from far and wide to play its storied stage. Today,…