Things To Do

Highway 1’s dynamic live music scene plays out at a multitude of unique venues. From cozy bars to renowned stages, Highway 1 offers an eclectic array of live musical experiences to suit every preference. Visitors find that Highway 1 concerts transcend traditional spaces, unfolding at lighthouses, beer gardens, vineyards…

927 Beer Company is serving up some serious suds

See the sights and highlights along the Highway 1 Discovery Route! Featuring 101 miles of adventure, the route stretches from the scenic coastline in Ragged Point south through the agricultural communities of Oceano and Nipomo.

Beach weddings along Highway 1 offer up the perfect combination of sunny weather, gorgeous coastal scenery and oceanfront hotels and vacation rentals perfect for hosting your big day and guests. With miles of pristine coastline and untouched alcoves, you can say “I do” backdropped by crashing waves, glittering…

Whether you prefer lagers, wild ales, IPAs or porters, our stretch of Highway 1 has beer for every kind of palate. This is home to pioneering brewers who have helped usher the craft beer movement to the nation and the world. They also inspired younger brewers to start…

Central Coast farmers’ markets bring more than fresh fixings ― they often bring prepared food, live music and entertainment, too. Grab your bag and join us.

Fuel your Highway 1 road trip with a freshly-brewed cup of coffee. From bold beans to specialty lattes, find an array of energizing offerings served daily at a range of coastal coffee shops. With bright, modern coffee houses and cozy cafes perfumed with the scent of just-made pastries, there’s something…

Sip, swirl and savor award-winning wines beneath a warm sun, sometimes just one mile from the ocean. Come visit Highway 1 for culture and wine.

With its relaxed small-town-by-the-sea vibe, Cambria welcomes diners to get cozy in a wide variety of restaurants, cafes, bakeries and wine tasting rooms. Here, you’ll find everything from casual to fine dining, seaside vistas to tucked away fireside tables for two.

Dining is a major attraction along our stretch of Highway 1 for good reason: the food, the views, and the ambiance are world-class. And not just in one or two towns — options abound in every destination here.

Coastal San Luis Obispo County indulges in any excuse to throw a party. These festivals get to the heart of what the Central Coast is all about: good food, good friends, and good vibes.

Our vineyard, Torie Ranch, is located on the west side of San Miguel with nearly 3 acres planted in the Estrella River and French clones of Syrah.

The Cambria Christmas Market features open-air stalls selling glühwein (hot mulled wine), traditional German foods, local vendors, and live entertainment.

Cayucos Cellars is a small winery with a family workforce located in the town of Cambria

Choose a luxury  picnic package & location then customize it with our add-on items to make your picnic unique! At Cayucos Picnic Co. we work with you to make your picnic special. From a surprise proposal on the beach with added rose petals and photographer to a “just because”…

Relax and unwind at El Colibri’s stylish Wine Bar located in the hotel lobby. The Colibri Wine Bar embraces you with relaxing, cozy surroundings and exceptional service.

Cutruzzola Vineyards is located in a coastal valley just outside the town of Cambria on California’s Central Coast. 

Rejuvenate mind and body with relaxing Highway 1 spa and wellness experiences to suit every need. Whether you seek a refreshing facial or therapeutic massage, there’s countless ways to boost wellbeing along Highway 1. From soothing Big Sur spa and massage treatments to natural hot springs in Avila…