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  • Trendsetter’s Hidden Secrets Checklist along Highway 1
    You march to the beat of your own drum. Folks take notice when you enter a room. You’re always immersed in the next cultural craze before anyone else in your friend group. Take a bow: you're a trendsetter!
  • A Favorite Among Top Journalists: Highway 1 Stewardship Travel Logo
    Top travel journalists from across the country have been writing about the wonders of the Highway 1 Road Trip. Some are in awe of our gorgeous beaches. Others are fascinated by our beautiful wine country. Many are stunned by the diverse things to do here. All have an appreciation for…
  • Choose Your Highway 1’s Hidden Secrets Adventure Style Stewardship Travel Logo
    Cliff-climbers, ocean paddlers and eager explorers of all ages: If top secret thrills, chills and action are what you seek, look no further. We’re unveiling Highway 1’s most enticing hidden romps along the sea, sand and sky!
  • Beach Weddings on Highway  1
    Beach weddings along Highway 1 offer up the perfect combination of sunny weather, gorgeous coastal scenery and oceanfront hotels and vacation rentals perfect for hosting your big day and guests. With miles of pristine coastline and untouched alcoves, you can say “I do” backdropped by crashing waves, glittering…
  • Forbes Lists Highway 1 Discoveries Worth a Stop
    From Laurie Werner at ForbesCraggy cliffs bordering crashing waves with blankets of fog rolling in over one stretch of road and then suddenly disappearing around the next bend.  If you drive down California’s famous Highway 1 from San Francisco to…
  • Mason Bar & Kitchen

    Mason Bar & Kitchen

    Arroyo Grande
    The building occupied by Mason Bar & Kitchen was once JJ’s Market, an institution on Branch Street in the Arroyo Grande Village. When the market went out of business, the owners of Mason Bar decided to upcycle the old building as a restaurant and bar. At the entrance,…
  • Beer Gardens, Craft Breweries & Taverns of Highway 1
    Whether you prefer lagers, wild ales, IPAs or porters, our stretch of Highway 1 has beer for every kind of palate. This is home to pioneering brewers who have helped usher the craft beer movement to the nation and the world. They also inspired younger brewers to start…
  • Highway 1’s Hidden Secrets: A Local Foodie’s Guide
    Craving an unforgettable meal served off the beaten path? Follow your discerning taste buds to Highway 1, where a secret treasure trove of delectable dining experiences await the bold, the curious and the hungry.
  • Eat, Drink and Be Merry Tours
    For a trip of a lifetime call Tours & Tasting by Eat, Drink, and Be Merry.
  • Highway 1’s Hidden Secrets: Through a Photographer’s Lens
    From breathtaking ocean views coveted by nature photographers of all levels to sunny beachside photo opps ready for family smiles, you’ll soon discover why Highway 1 is known as one of the most photogenic coastal wonders in the world.
  • 6 Reasons Wine Tasting on Highway 1 is Unique
    From the beach to the vineyard, unique wine tasting experiences abound along Highway 1. With diverse wine trails and charming tasting rooms, you’ll find tasty pairings, vibrant events and stunning views (plus, more than a few surprises along the way).
  • Best Weddings in Wine Country
    Wine country weddings are scenic, memorable and incredibly romantic. Thanks to year-round sunny weather and an array of unique venues nestled among the vines, find dream wine country wedding venues all along Highway 1 and beyond. From breathtaking ranches and rustic barns strung with twinkle lights to the grandeur of…
  • Malene Wines

    Malene Wines

    San Luis Obispo
    Crafted with uncompromising viticultural and winemaking techniques, Malene is a testament to the intentional dedication to rosé that is in every bottle. We can think of no better way to share Malene on tap with our friends who love rosé than in our ’69 Airstream mobile tasting room. Reflective of…
  • Best Parks in Arroyo Grande and Edna Valley
    Arroyo Grande and Edna Valley Parks are a family friendly destination with plenty of safe, fun opportunities for kids or pets to run, laugh and play. Spread a blanket in the grass, explore rugged terrain, partake in friendly fieldsports, or hit the playground for an afternoon of exploration.
  • Villa Chula: An Elegant Mountaintop Estate
    Villa Chula is an mountaintop estate in the Arroyo Grande Valley. Live a life of luxury in this glorious property with unmatched views.
  • Top 5 Hidden Gem Beaches along Highway 1
    Who doesn’t desire their own private beach? Discover the next best thing with these 5 hidden gem beaches located along scenic Highway 1. From serene shores and quiet coves to undulating dunes, our uncrowded slice of San Luis Obispo County (SLO CAL) Coast beckons savvy surfers, beachcombers…