Events

Immerse yourself in a relaxing atmosphere as you enjoy our delicious food and drinks while tapping your feet to some amazing tunes from local musicians.

Bike along the beautiful coast of the county, reaching as far as Piedras Blancas Lighthouse before turning around.

The ride takes place each fall and aims to raise over $1 million dollars. Approximately 350 arthritis patients, families and supporters who are recruited by our staff will cycle over 525 miles raising funds and awareness for the Arthritis Foundation along Highway One. This event is marketed and publicized nationwide,…

Starting Thursday evening, rare cars will begin arriving in Morro Bay for registration. On Friday, secure a spot on Main Street for Cruise Night at 6 p.m. as classic and other rare cars cruise past. Continue the “Show & Shine” on Saturday between 9 a.m. and 4 p.m. and talk…

The annual Morro Bay Kite Festival is held every April. Head to the beach just north of The Rock to see the kites take flight throughout the weekend. Admission is free, this is a great event for families.

Ignite romance on Highway 1, where coastal ambiance meets idyllic experiences for two. Explore oceanfront dining, secluded beaches and awe-inspiring sunsets all along this scenic coastal byway. Stroll along the sand, discover local wildlife, wine taste or indulge in a relaxing couple’s massage—Highway 1 is your oyster. Whether planning an…

Looking for pickleball on Highway 1? Luis Obispo County offers an array of pickleball courts in a vibrant, welcoming community. This versatile paddlesport features simple rules, making it ideal for all ages and skill levels. Blending elements of tennis, badminton and ping-pong, visitors and locals can find endless fun at…

Photo credit required to Michael Sheltzer

It feels good to do good! Soak up the sun while diving into Stewardship Traveler for Good activities along awe-inspiring Central Coast beaches this September.

Highway 1 is an excellent destination for electric vehicle drivers. With several electric vehicle (EV) charging stations on the route, explore ten small towns on a single charge. Planning ahead is important for any electric vehicle road trip and can add time onto your travel itinerary. For this reason, Highway…

Don't miss out on these fantastic ways to enjoy the 4th of July holiday while gazing at the mesmerizing fireworks illuminating the skies.

Watching a juvenile Humpback whale blow, show tail and splash last week from the shore on Morro Strand Beach between Cayucos and Morro Bay. Photo by Danna Dykstra-Coy

Highway 1 isn’t just a drive — it’s where the coast invites you to slow down, breathe deep and just coast. Along this iconic stretch of California, you’ll discover countless things to do on Highway 1: from waterfalls and historic piers to whale watching, wine tasting, tidepooling and kayaking. Around…

Ready to roll? Skate Parks can be found all along Highway 1, providing a fun way to enjoy the great outdoors on four wheels. Whether you’re a beginner to the sport or lifelong skateboarder, you’ll find plenty of half-pipes, handrails, vert ramps and bowls to explore along the…

Splash into surprising summer fun along Highway 1! Far from your average beach destination, incredible water activities await: Surf a volcanic rock, kayak mysterious sea caves and encounter exciting wildlife along our pristine stretch of California coast. Whether you dive into tasty waves, glide atop glassy water or…

Gas up the car, grab your favorite pair of sunglasses and clear your calendar for an exciting event season along Highway 1!