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Family fun abounds on Highway 1! When the whole gang’s ready for adventure, head for our special slice of California coastline. Here, kids of all ages are encouraged to explore, play and learn—all backdropped by pristine beaches, historic lighthouses and awesome eats. Whether you pack the station wagon,…

Want to check items off your bucket list without busting your budget? Come to Highway 1, a spellbinding stretch of road that’s not only free to drive, but offers lots of free attractions.

Ready for a colorful mood boost? Discover vibrant California wildflowers blooming along Highway 1 this Spring. With rain and a lot of sun, a multitude of petals emerge across our scenic slice of California coastline.

Looking for fun things to do in Oceano/Nipomo? Home to scenic dunes and great casual dining, this serene coastal oasis is one of Highway 1’s best kept secrets. Motor across the beach by day and take in live theater by night—It’s all on the roster. Ready to get out there?…