Things To Do

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Your ultimate guide to the best things to do along the iconic Highway 1. Immerse yourself in the breathtaking beauty of the California coast, from the grandeur of Hearst Castle to lazy beach-side hamlets. Discover hidden gems, encounter diverse wildlife, and indulge in the region’s vibrant art and culture. Let this comprehensive resource be your compass for an unforgettable road trip adventure.

Featured Attractions

Hearst Castle

Cayucos Pier

Oceano Dunes

Piedras Blancas Lighthouse

Activities

Best Things to Do

Arts & Culture

Beaches

Biking

Fishing

Golfing

Hiking

Shopping

Surfing

Wildlife Viewing

Farmer’s Markets

Spas & Wellness

All Things to Do

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  • Day Spa and Massage Retreats on Highway 1

    Day Spa and Massage Retreats on Highway 1

    Rejuvenate mind and body with relaxing Highway 1 spa and wellness experiences to suit every need. Whether you seek a refreshing facial or therapeutic massage, there’s countless ways to boost wellbeing along Highway 1. From soothing Big Sur spa and massage treatments to natural hot springs in Avila Beach, discover…
  • Parade Highlights Highway 1 Hidden Gems

    Parade Highlights Highway 1 Hidden Gems

    Situated on the Central Californian Coast between beach towns Big Sur and Santa Barbara, Highway 1—and the charming coastal towns of San Luis Obispo County tucked along with it—isn’t just a roadway. Highway 1 Road Trip is a destination in its own right!
  • Trendsetter’s Hidden Secrets Checklist along Highway 1

    Trendsetter’s Hidden Secrets Checklist along Highway 1

    You march to the beat of your own drum. Folks take notice when you enter a room. You’re always immersed in the next cultural craze before anyone else in your friend group. Take a bow: you're a trendsetter!
  • A Favorite Among Top Journalists: Highway 1 Stewardship Travel Logo

    A Favorite Among Top Journalists: Highway 1

    Top travel journalists from across the country have been writing about the wonders of the Highway 1 Road Trip. Some are in awe of our gorgeous beaches. Others are fascinated by our beautiful wine country. Many are stunned by the diverse things to do here. All have an appreciation for…
  • Choose Your Highway 1’s Hidden Secrets Adventure Style Stewardship Travel Logo

    Choose Your Highway 1’s Hidden Secrets Adventure Style

    Cliff-climbers, ocean paddlers and eager explorers of all ages: If top secret thrills, chills and action are what you seek, look no further. We’re unveiling Highway 1’s most enticing hidden romps along the sea, sand and sky!
  • Beach Weddings on Highway 1

    Beach Weddings on Highway 1

    Beach weddings along Highway 1 offer up the perfect combination of sunny weather, gorgeous coastal scenery and oceanfront hotels and vacation rentals perfect for hosting your big day and guests. With miles of pristine coastline and untouched alcoves, you can say “I do” backdropped by crashing waves, glittering…
  • Highway 1’s Hidden Secrets: A Local Foodie’s Guide

    Highway 1’s Hidden Secrets: A Local Foodie’s Guide

    Craving an unforgettable meal served off the beaten path? Follow your discerning taste buds to Highway 1, where a secret treasure trove of delectable dining experiences await the bold, the curious and the hungry.
  • The Best Place to Watch Monarch Butterflies Stewardship Travel Logo

    The Best Place to Watch Monarch Butterflies

    From David Kindy at Smithsonian MagazineThe Best Place to Watch Monarch Butterflies Migrate Might Be This Little California Beach TownThousands of western monarchs migrate to Pismo Beach each fall to escape winter cold, but climate change threatens the species’ survival.
  • Eat, Drink and Be Merry Tours

    Eat, Drink and Be Merry Tours

    Nipomo
    For a trip of a lifetime call Tours & Tasting by Eat, Drink, and Be Merry.
  • Highway 1’s Hidden Secrets: Through a Photographer’s Lens

    Highway 1’s Hidden Secrets: Through a Photographer’s Lens

    From breathtaking ocean views coveted by nature photographers of all levels to sunny beachside photo opps ready for family smiles, you’ll soon discover why Highway 1 is known as one of the most photogenic coastal wonders in the world.
  • Top 5 Hidden Gem Beaches along Highway 1

    Top 5 Hidden Gem Beaches along Highway 1

    Who doesn’t desire their own private beach? Discover the next best thing with these 5 hidden gem beaches located along scenic Highway 1. From serene shores and quiet coves to undulating dunes, our uncrowded slice of San Luis Obispo County (SLO CAL) Coast beckons savvy surfers, beachcombers…
  • The 10 Best Parks on Highway 1

    The 10 Best Parks on Highway 1

    In a land of natural splendor, it’s no surprise that the public has access to breathtaking, fun, and fascinating parks. On this special stretch of Highway 1, the wild and the wonderful conspire to bring kids and their grownups closer to nature — and to each other. Here,…
  • Umi Sushi Pacifica

    Umi Sushi Pacifica

    Grover Beach
    At Umi Sushi Pacifica, you will find creative, unique, fresh and delicious options on the menu for sushi, unique and traditional rolls, salads, udon, teriyaki and grilled meats.
  • Reader’s Digest lists Highway 1 as a Top Road Trip

    Reader’s Digest lists Highway 1 as a Top Road Trip

    Reader’s Digest lists 13 California Road Trips You Should Try to Take at Least OnceFrom Carrie Bell The Golden State has it all, from snow-covered mountains to majestic forests to metropolises and miles and miles of ocean views—and there’s no better way to see it than on a California road…
  • Sea Life of Oceano and Nipomo

    Sea Life of Oceano and Nipomo

    Oceano
    The stretch of Highway 1 between Oceano and Nipomo is some of the most beautiful and biologically diverse coastline in the state. Here, 15 miles of dunes make up one of the largest coastal dune systems in California.
  • Board Sports in Oceano and Nipomo

    Board Sports in Oceano and Nipomo

    Oceano
    The area is a family-friendly, natural playground for anyone who likes to ride — or anyone who wants to learn. Surfers, bodyboarders and skimboarders find plenty of space to play in the beaches south of the Pismo Pier.
  • Season of Coastal Discovery Weekend Itinerary

    Season of Coastal Discovery Weekend Itinerary

    Your weekend itinerary to coastal SLO CALWhether you roam north or south, now is the best time to enjoy whale watching, kayaking, hiking and fresh eatsReady for the weekend? Fill your days off with fresh coastal discoveries along the…
  • Oceano Cultural Mural

    Oceano Cultural Mural

    Oceano
    The Oceano cultural mural was painted on the side of Chacho's Mexican restaurant by local artist Oscar Pearson.