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In this slow-paced rural region, artisan communities are connected both to each other and the natural world, working against backdrops of olive groves, cool valleys and a coastline blanketed in early-morning mist.

Looking for things to do and on Highway 1? With serene beaches and historic piers, farm-fresh dining and ocean views, this iconic scenic route offers an array of unforgettable coastal experiences. Explore sun-drenched dunes, hidden waterfalls and cultural gems on this iconic stretch of California roadway. With boundless things to…

What's your Hearst Castle vacation vibe? As fabulous as it would be to stay at Mr. Hearst's lavish Highway 1 estate, these enchanting San Simeon, Cambria and Ragged Point stays are the next-best thing.

Ready to roll? Skate Parks can be found all along Highway 1, providing a fun way to enjoy the great outdoors on four wheels. Whether you’re a beginner to the sport or lifelong skateboarder, you’ll find plenty of half-pipes, handrails, vert ramps and bowls to explore along the…

In 2022, High Camp Wines was born from a family with generations of farming and ranching in its legacy, with a new focus on handcrafting high-quality wines atop its hilltop haven in the idyllic terroir of the Estrella District of the Paso Robles AVA. High Camp seeks to attract wine…

It’s the journey, not the destination! When it comes to taking a road trip on Highway 1, you’re bound to enjoy every mile along the way. From expansive ocean views and coastal hikes to unexpected animal sightings and delicious surprises around every turn, you’ll find no better way…

The charming hamlet of Cambria lies along a stretch of Highway 1 so picturesque, it can’t help but foster creativity and culture. This historic town sets the stage for some of Highway 1’s most beloved and meaningful artistic endeavors. Visit the Cambria Center for the Arts, where locals…

From Crai S. Bower of AARPRegardless of your threshold for adventure, we’ve found a bevy of activities. Arrival Day: Butterflies, Hummingbirds & Crab Cakes “…Visiting the Pismo Beach Monarch Butterfly Grove, which is a short loop beneath the Eucaluptus trees – prime butterfly habitat – isn’t going to take a…

Today, this picturesque seaside village is buzzing with boutique shops, art galleries and antiques stores. It’s also an ideal base for visiting Hearst Castle.

Snap a stellar selfie along Highway 1! Whether you’re a photo-happy traveler with an eye for picking the right filter or a professional shutterbug with loads of gear, you’ll find incredible vistas worth breaking (braking?) for. In fact, Highway 1 tops the list as a nationally-recognized scenic byway—which…

An oceanfront boutique located in an iconic beach house with EPIC panoramic views… A fusion of seductive, seaside chic with a splash of offbeat sets the tone for the Moonstone Beach Lifestyle. We feature cozy sweaters, fabulous books, Cambria Candle Company, and local artists. Visit us while…