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Piedras Blancas Lighthouse from the air

This is an intimate and educational experience that is always family friendly.

Ideal climate, terrain, and proximity to the Pacific Flyway makes the SLO CAL stretch of Highway 1 one of the finest birding regions in the world.

We all want more immersive experiences in our lives, especially when we travel. The new year should ring in less calendar obsession and bring more opportunities to lose ourselves in our surroundings. The Coastal Discovery Celebration offers just such an opportunity to unwind, expand and contribute to making our…

In a Pacific state of mind? Whether you choose to spend the bulk of your vacation under the water, on top of the water, or hiking, camping and exploring near the water—SLO CAL has your next coastal adventure on tap. Look no further than the seaside communities…

Big Sur represents the best of the West. As one of the nation’s top attractions, Big Sur sparkles with vast views of the Pacific.

Cute, furry, and playful, Southern Sea Otters make their homes just offshore along the SLO CAL stretch of Highway 1. Sea otters are native to the north Pacific Ocean, with Monterey Bay, Big Sur, and the Central Coast as hubs of activity.

HIGHWAY 1'S TIME-HONORED DESTINATIONS AWAIT YEAR-ROUND Cruise back in time as you traverse Highway 1 along the scenic SLO CAL coast. From illuminating lighthouse tours to Hearst’s famous castle overlooking the Pacific, the region’s rich history is revealed with every ebb and flow of…

This winter, go where the weather is always merry and bright (more than 300 days of sun per year means your winter vacation has little chance of being rained out). Pack your swimsuit, hiking boots, your appetite, and perhaps a Santa sun…

Take in all the piers and lighthouses of coastal San Luis Obispo County, or choose just one or two to explore. Either way, you’ll witness the impact of how this region’s coastal position shaped its history.

Hearst Castle brings to life his love of all things Christmas, and invites you to join in the spirit of the season!

The Cambria Christmas Market features open-air stalls selling glühwein (hot mulled wine), traditional German foods, local vendors, and live entertainment.

The annual Scarecrow Festival includes plenty of fall festivities, including a trail of handmade scarecrows displayed throughout the town’s East and West Villages.

For easy-breezy family fun, nothing beats a hike. Lace up your walking shoes, grab a hat and a water bottle, and head out any of coastal San Luis Obispo County’s hundreds of hiking trails.

Central Coast farmers’ markets bring more than fresh fixings ― they often bring prepared food, live music and entertainment, too. Grab your bag and join us.