Things To Do

The charming hamlet of Cambria lies along a stretch of Highway 1 so picturesque, it can’t help but foster creativity and culture. This historic town sets the stage for some of Highway 1’s most beloved and meaningful artistic endeavors. Visit the Cambria Center for the Arts, where locals…

Get ready for an artistic adventure along Highway 1. This breathtaking coastal route isn’t just about stunning vistas—it’s a living gallery where creativity, history and natural beauty collide. From the world-class opulence of San Simeon’s Hearst Castle to charming Cambria art galleries, the Highway 1 art and culture scene is…

Beach weddings along Highway 1 offer up the perfect combination of sunny weather, gorgeous coastal scenery and oceanfront hotels and vacation rentals perfect for hosting your big day and guests. With miles of pristine coastline and untouched alcoves, you can say “I do” backdropped by crashing waves, glittering…

Whether you prefer lagers, wild ales, IPAs or porters, our stretch of Highway 1 has beer for every kind of palate. This is home to pioneering brewers who have helped usher the craft beer movement to the nation and the world. They also inspired younger brewers to start…

Visitors can find a spectrum of options, with ideal beaches for sunbathing, beachcombing, wildlife viewing, surfing, tidepooling, doggie fun or even dune-driving.

Central Coast farmers’ markets bring more than fresh fixings ― they often bring prepared food, live music and entertainment, too. Grab your bag and join us.

Fuel your Highway 1 road trip with a freshly-brewed cup of coffee. From bold beans to specialty lattes, find an array of energizing offerings served daily at a range of coastal coffee shops. With bright, modern coffee houses and cozy cafes perfumed with the scent of just-made pastries, there’s something…

Sip, swirl and savor award-winning wines beneath a warm sun, sometimes just one mile from the ocean. Come visit Highway 1 for culture and wine.

The holidays shine brightest on Highway 1, where you can find ways to celebrate in every season of the year. From the beaches to the vineyards, the farmland to the coastland, this section of Highway 1 offers a unique blend of events and festivals for locals and visitors alike. Every…

A good public park can add so much to a vacation along Highway 1. In Cambria, parks are destinations for flying kites, barbecuing burgers, and letting the kids (and dogs) burn off some steam. Most parks here include wide views of the Pacific Ocean, where sea otters, whales,…

With its relaxed small-town-by-the-sea vibe, Cambria welcomes diners to get cozy in a wide variety of restaurants, cafes, bakeries and wine tasting rooms. Here, you’ll find everything from casual to fine dining, seaside vistas to tucked away fireside tables for two.

Dining is a major attraction along our stretch of Highway 1 for good reason: the food, the views, and the ambiance are world-class. And not just in one or two towns — options abound in every destination here.

Coastal San Luis Obispo County indulges in any excuse to throw a party. These festivals get to the heart of what the Central Coast is all about: good food, good friends, and good vibes.

An all-time favorite cycling route, Highway 1 offers spectacular views and challenging climbs with great restaurants, wineries and attractions along the way.

Ideal climate, terrain, and proximity to the Pacific Flyway makes the SLO CAL stretch of Highway 1 one of the finest birding regions in the world.

The Cambria Discovery Route highlights 24 points of interest along the northern coast of San Luis Obispo County. 

When you spend a valuable hour or two collecting marine debris and litter with friends, family, or on your own, you help protect wildlife and make a difference with your visit.

With an ever-changing landscape and breathtaking views, Cambria is ideal for avid road cyclists. Anticipate two major climbs, some steep descents and rolling hills with some flats.