Things To Do

The charming hamlet of Cambria lies along a stretch of Highway 1 so picturesque, it can’t help but foster creativity and culture. This historic town sets the stage for some of Highway 1’s most beloved and meaningful artistic endeavors. Visit the Cambria Center for the Arts, where locals…

Get ready for an artistic adventure along Highway 1. This breathtaking coastal route isn’t just about stunning vistas—it’s a living gallery where creativity, history and natural beauty collide. From the world-class opulence of San Simeon’s Hearst Castle to charming Cambria art galleries, the Highway 1 art and culture scene is…

Beach weddings along Highway 1 offer up the perfect combination of sunny weather, gorgeous coastal scenery and oceanfront hotels and vacation rentals perfect for hosting your big day and guests. With miles of pristine coastline and untouched alcoves, you can say “I do” backdropped by crashing waves, glittering…

Whether you prefer lagers, wild ales, IPAs or porters, our stretch of Highway 1 has beer for every kind of palate. This is home to pioneering brewers who have helped usher the craft beer movement to the nation and the world. They also inspired younger brewers to start…

Visitors can find a spectrum of options, with ideal beaches for sunbathing, beachcombing, wildlife viewing, surfing, tidepooling, doggie fun or even dune-driving.

Central Coast farmers’ markets bring more than fresh fixings ― they often bring prepared food, live music and entertainment, too. Grab your bag and join us.

Fuel your Highway 1 road trip with a freshly-brewed cup of coffee. From bold beans to specialty lattes, find an array of energizing offerings served daily at a range of coastal coffee shops. With bright, modern coffee houses and cozy cafes perfumed with the scent of just-made pastries, there’s something…

Sip, swirl and savor award-winning wines beneath a warm sun, sometimes just one mile from the ocean. Come visit Highway 1 for culture and wine.

The holidays shine brightest on Highway 1, where you can find ways to celebrate in every season of the year. From the beaches to the vineyards, the farmland to the coastland, this section of Highway 1 offers a unique blend of events and festivals for locals and visitors alike. Every…

A good public park can add so much to a vacation along Highway 1. In Cambria, parks are destinations for flying kites, barbecuing burgers, and letting the kids (and dogs) burn off some steam. Most parks here include wide views of the Pacific Ocean, where sea otters, whales,…

With its relaxed small-town-by-the-sea vibe, Cambria welcomes diners to get cozy in a wide variety of restaurants, cafes, bakeries and wine tasting rooms. Here, you’ll find everything from casual to fine dining, seaside vistas to tucked away fireside tables for two.

Dining is a major attraction along our stretch of Highway 1 for good reason: the food, the views, and the ambiance are world-class. And not just in one or two towns — options abound in every destination here.

Coastal San Luis Obispo County indulges in any excuse to throw a party. These festivals get to the heart of what the Central Coast is all about: good food, good friends, and good vibes.

An all-time favorite cycling route, Highway 1 offers spectacular views and challenging climbs with great restaurants, wineries and attractions along the way.

Ideal climate, terrain, and proximity to the Pacific Flyway makes the SLO CAL stretch of Highway 1 one of the finest birding regions in the world.

The Cambria Discovery Route highlights 24 points of interest along the northern coast of San Luis Obispo County. 

When you spend a valuable hour or two collecting marine debris and litter with friends, family, or on your own, you help protect wildlife and make a difference with your visit.

With an ever-changing landscape and breathtaking views, Cambria is ideal for avid road cyclists. Anticipate two major climbs, some steep descents and rolling hills with some flats.

When it comes to Cambria hiking trails, you’ll find deep pine forests, coastal bluffs, and famous boardwalks - find moonstones and hidden treasures.

Built into one of Cambria’s oldest homes, the Guthrie-Bianchini House, this museum stands right downtown in Cambria’s East Village.

Shamel Park in Cambria to the Cayucos Pier is a fun tour that meanders down the uncrowded North Coast.

The towers have become a popular “must-see” for both residents and visitors.

The annual Scarecrow Festival includes plenty of fall festivities, including a trail of handmade scarecrows displayed throughout the town’s East and West Villages.

San Luis Obispo County has an abundance of sea life throughout the coastal towns including elephant seals, sea otters, starfish, and many unique fish.

Anyone who has been to Cambria will tell you: this is a healing, calming, and nurturing place. With miles of native Monterey pines, rugged coastline and bright blue sky, Cambria provides rest, rejuvenation, and tranquility to those who seek it. Spa, massage and wellness practitioners offer a very…

On Cambria’s northern edge, Leffingwell Landing begs visitors to sit and enjoy the beautiful scenery. The park offers BBQ pits, short hiking trails, a scenic lookout, boat ramp and restrooms.

Rejuvenate mind and body with relaxing Highway 1 spa and wellness experiences to suit every need. Whether you seek a refreshing facial or therapeutic massage, there’s countless ways to boost wellbeing along Highway 1. From soothing Big Sur spa and massage treatments to natural hot springs in Avila Beach, discover…

Welcome to California’s quintessential coastal journey, where Highway 1 unfurls an enviable collection of seaside escapes perfect for day trips from San Francisco, Los Angeles, or the Central Valley. While each destination charms visitors into staying longer, we’ve crafted flexible two-day itineraries that showcase the best experiences along this iconic…

California’s Central Coast provides a fun and safe playground for both dogs and their humans. Stay in dog-friendly lodging, dine in dog-friendly restaurants, and frolic on dog-friendly beaches, hikes and parks.

Who doesn’t love the hustle and bustle of an active downtown? Town greens and plazas provide a gateway to the best attractions a destination can offer, from historic landmarks to dining, shopping, and entertainment.

Highway 1 is an excellent destination for electric vehicle drivers. With several electric vehicle (EV) charging stations on the route, explore ten small towns on a single charge. Planning ahead is important for any electric vehicle road trip and can add time onto your travel itinerary. For this reason, Highway…

For easy-breezy family fun, nothing beats a hike. Lace up your walking shoes, grab a hat and a water bottle, and head out any of coastal San Luis Obispo County’s hundreds of hiking trails.

The stretch of Highway 1 between Ragged Point and Nipomo owes much of its magic to remarkably authentic farm-to-table abundance.

Take a seaside stroll … The Fiscalini Ranch Preserve

Plentiful waters invite fishing of all sorts here on our special stretch of Highway 1. Find yourself on an uncrowded white sand beach, surf fishing any one of our 100 miles of coastline.

The site of fishing tournaments and a historic fishing community, Cambria has been a destination for anglers for centuries. Bring your gear and prepare to spend an hour — or a week! — enjoying these tranquil, abundant waters. Ask the locals for tips, and they’ll likely guide you…