Things To Do

Big Sur represents the best of the West. As one of the nation’s top attractions, Big Sur sparkles with vast views of the Pacific.

Cute, furry, and playful, Southern Sea Otters make their homes just offshore along the SLO CAL stretch of Highway 1. Sea otters are native to the north Pacific Ocean, with Monterey Bay, Big Sur, and the Central Coast as hubs of activity.

Take in all the piers and lighthouses of coastal San Luis Obispo County, or choose just one or two to explore. Either way, you’ll witness the impact of how this region’s coastal position shaped its history.

For easy-breezy family fun, nothing beats a hike. Lace up your walking shoes, grab a hat and a water bottle, and head out any of coastal San Luis Obispo County’s hundreds of hiking trails.

Central Coast farmers’ markets bring more than fresh fixings ― they often bring prepared food, live music and entertainment, too. Grab your bag and join us.

Coastal San Luis Obispo County indulges in any excuse to throw a party. These festivals get to the heart of what the Central Coast is all about: good food, good friends, and good vibes.

Sip, swirl and savor award-winning wines beneath a warm sun, sometimes just one mile from the ocean. Come visit Highway 1 for culture and wine.

Visitors can find a spectrum of options, with ideal beaches for sunbathing, beachcombing, wildlife viewing, surfing, tidepooling, doggie fun or even dune-driving.