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Situated on the Central Californian Coast between beach towns Big Sur and Santa Barbara, Highway 1—and the charming coastal towns of San Luis Obispo County tucked along with it—isn’t just a roadway. Highway 1 Road Trip is a destination in its own right!

You march to the beat of your own drum. Folks take notice when you enter a room. You’re always immersed in the next cultural craze before anyone else in your friend group. Take a bow: you're a trendsetter!

Top travel journalists from across the country have been writing about the wonders of the Highway 1 Road Trip. Some are in awe of our gorgeous beaches. Others are fascinated by our beautiful wine country. Many are stunned by the diverse things to do here. All have an appreciation for…

Beach weddings along Highway 1 offer up the perfect combination of sunny weather, gorgeous coastal scenery and oceanfront hotels and vacation rentals perfect for hosting your big day and guests. With miles of pristine coastline and untouched alcoves, you can say “I do” backdropped by crashing waves, glittering…

Craving an unforgettable meal served off the beaten path? Follow your discerning taste buds to Highway 1, where a secret treasure trove of delectable dining experiences await the bold, the curious and the hungry.

For a trip of a lifetime call Tours & Tasting by Eat, Drink, and Be Merry.

From breathtaking ocean views coveted by nature photographers of all levels to sunny beachside photo opps ready for family smiles, you’ll soon discover why Highway 1 is known as one of the most photogenic coastal wonders in the world.

Who doesn’t desire their own private beach? Discover the next best thing with these 5 hidden gem beaches located along scenic Highway 1. From serene shores and quiet coves to undulating dunes, our uncrowded slice of San Luis Obispo County (SLO CAL) Coast beckons savvy surfers, beachcombers…

Pick up a rental car from LA, roll back the sunroof, and get ready to enjoy these less-traveled PCH highlights—all of which are just as fantastic as the world-famous ones.

In a land of natural splendor, it’s no surprise that the public has access to breathtaking, fun, and fascinating parks. On this special stretch of Highway 1, the wild and the wonderful conspire to bring kids and their grownups closer to nature — and to each other. Here,…

The stretch of Highway 1 between Oceano and Nipomo is some of the most beautiful and biologically diverse coastline in the state. Here, 15 miles of dunes make up one of the largest coastal dune systems in California.

The area is a family-friendly, natural playground for anyone who likes to ride — or anyone who wants to learn. Surfers, bodyboarders and skimboarders find plenty of space to play in the beaches south of the Pismo Pier.

Your weekend itinerary to coastal SLO CALWhether you roam north or south, now is the best time to enjoy whale watching, kayaking, hiking and fresh eatsReady for the weekend? Fill your days off with fresh coastal discoveries along the…

However you choose to experience Oceano and Nipomo’s parks, you’re sure to find lots of secret spots to explore and space to roam.

At the southern end of our special stretch of Highway 1, the sister towns of Oceano and Nipomo offer a variety of fishing opportunities. Here, you’ll find pier fishing, surf fishing, kayak fishing — even lake fishing.

Our mission is to provide our guests with bespoke itineraries of outdoor activities led by our dedicated guides.

On the menu here, you’ll find culinary treasures specific to the Central Coast like Santa Maria Style BBQ, tri-tip and fresh-caught rock cod.