Things To Do

Your ultimate guide to the best things to do along the iconic Highway 1. Immerse yourself in the breathtaking beauty of the California coast, from the grandeur of Hearst Castle to lazy beach-side hamlets. Discover hidden gems, encounter diverse wildlife, and indulge in the region’s vibrant art and culture. Let this comprehensive resource be your compass for an unforgettable road trip adventure.

Featured Attractions

Hearst Castle

Cayucos Pier

Oceano Dunes

Piedras Blancas Lighthouse

Activities

Best Things to Do

Arts & Culture

Beaches

Biking

Fishing

Golfing

Hiking

Shopping

Surfing

Wildlife Viewing

Farmer’s Markets

Spas & Wellness

All Things to Do

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  • Tide Pools and Sea Life of San Simeon

    Tide Pools and Sea Life of San Simeon

    San Simeon
    The stretch of coastline along San Simeon sees some of the most diverse sea life of all of Highway 1. Here, whales spout and breach within full view of the San Simeon Pier at William Randolph Hearst Memorial Beach. Dolphins’ dorsal fins dip in and out of the…
  • W.R. Hearst State Beach Stewardship Travel Logo

    W.R. Hearst State Beach

    San Simeon
    William Randolph Hearst Memorial Beach provides the scenery, sand, and surf for an ideal beach day on Highway 1. This beach once bustled as a whaling outpost, and later as a port for receiving antiquities to adorn W.R. Hearst’s hilltop estate.
  • Whale Watching on Highway 1: Your Guide to the Whale Trail Stewardship Travel Logo

    Whale Watching on Highway 1: Your Guide to the Whale Trail

    When it comes to whale watching, the Central Coast boasts an embarrassment of riches, especially along the Highway 1 Road Trip. Here, whales, dolphins, sea otters, seals and seabirds play within full view of the shoreline.
  • Wildflowers on Highway 1 Stewardship Travel Logo

    Wildflowers on Highway 1

    Cambria
    Brittlebrush, poppies, bluebells, lupine, sand verbena, and evening primrose are just a handful of the incredible wildflowers that bloom on the Central Coast.
  • Wine Country Biking Stewardship Travel Logo

    Wine Country Biking

    Arroyo Grande
    The most scenic way to experience wine country is from the saddle of a bicycle. In the Edna Valley, enjoy the ride of your life.
  • 101 Wine Tours

    101 Wine Tours

    Pismo Beach
    Personalized private custom wine, beer, olive oil, and coastal tours. All tours are designed by a Certified Sommelier and led by knowledgeable, fun guides, that will share their insider tips.
  • A Little Love Bridal

    A Little Love Bridal

    Cambria
    Let us give you the relaxing experience every bride deserves when planning her special day.
  • Activity Map ~ Highway 1 Road Trip

    Activity Map ~ Highway 1 Road Trip

    See the sights and highlights along the Highway 1 Road Trip! Featuring 101 miles of adventure, the route stretches from the scenic coastline in Ragged Point south through the agricultural communities of Oceano and Nipomo.
  • AcuGlo Acupuncture

    AcuGlo Acupuncture

    Los Osos
    Located among the natural splendor of Los Osos-Baywood Park, AcuGlo Wellness Center offers an array of health and wellness-related services.
  • Alapay Cellars

    Alapay Cellars

    Avila Beach
    Meaning "above the world" or " heavenly" in Chumash, this winery focuses on the experience of wine tasting, making it fun and enjoyable for anyone.
  • Arcadian Adventures

    Arcadian Adventures

    San Luis Obispo
    Our mission is to provide our guests with bespoke itineraries of outdoor activities led by our dedicated guides.
  • Arroyo Grande Farmers Market

    Arroyo Grande Farmers Market

    Arroyo Grande
    Weekly market in small town Arroyo Grande
  • Arroyo Laguna Beach

    Arroyo Laguna Beach

    San Simeon
    Arroyo Laguna Beach is a windsurfing and kiteboarding spot along the northern San Luis Obispo Coast.
  • Audubon Sweet Springs Nature Preserve Stewardship Travel Logo

    Audubon Sweet Springs Nature Preserve

    Los Osos
    Trails lead among Monterey Cypress and eucalyptus to two freshwater ponds, and around a salt marsh to the edge of Morro Bay.
  • Autry Cellars

    Autry Cellars

    San Luis Obispo
    Years of fine wine making, previously shared with only friends and family, led to what is Autry Cellars today.
  • Avila Bay Club Spa

    Avila Bay Club Spa

    Avila Beach
    The Avila Bay Club Spa offers a wide array of treatments, each of which is designed to relax, rejuvenate, and restore.
  • Avila Beach Bird Sanctuary

    Avila Beach Bird Sanctuary

    Avila Beach
    Avila's fresh water stream micro estuary and salt water coastline provide a perfect place to eat and rest before continuing on their journey.
  • Avila Beach Farmers Market

    Avila Beach Farmers Market

    Avila Beach
    Celebrate the beginning of the weekend with live entertainment, fresh fruits and vegetables, and artisan products ― all with a stunning ocean view.