Media

Get ready for an artistic adventure along Highway 1. This breathtaking coastal route isn’t just about stunning vistas—it’s a living gallery where creativity, history and natural beauty collide. From the world-class opulence of San Simeon’s Hearst Castle to charming Cambria art galleries, the Highway 1 art and culture scene is…

These aren't your everyday beach hikes! Pull on those hiking boots, grab your walking stick and suspend your disbelief.

Ocean Grill is located just steps from the sand along the Avila Beach Promenade.

Ready to get back in touch with what really matters? Find your center together along Highway 1 this February! Let’s face it: we could all use more relaxation and romance in our daily lives. Heart-centered wellness experiences abound along our stunning slice of California coastline, and now’s the…

Health and wellbeing have been hallmarks of Avila Beach since the 19th century, when hopeful oil drillers discovered natural hot springs there. The Avila Beach hot springs attracted visitors to “take the waters” as a way of healing ailments of many kinds. Celebrities, politicians, and VIPs — as…

All treatments at the spa come with a complimentary day pass to the open-air mineral hot springs tub and Olympic-size swimming pool.

The Avila Bay Club Spa offers a wide array of treatments, each of which is designed to relax, rejuvenate, and restore.

Take a walk on the wild side! Discover Highway 1’s most surprising wildlife viewing tips this winter, the perfect time to catch awe-inspiring animals and sea life in action.

Rejuvenate mind and body with relaxing Highway 1 spa and wellness experiences to suit every need. Whether you seek a refreshing facial or therapeutic massage, there’s countless ways to boost wellbeing along Highway 1. From soothing Big Sur spa and massage treatments to natural hot springs in Avila Beach, discover…

Situated on the Central Californian Coast between beach towns Big Sur and Santa Barbara, Highway 1—and the charming coastal towns of San Luis Obispo County tucked along with it—isn’t just a roadway. Highway 1 Road Trip is a destination in its own right!

You march to the beat of your own drum. Folks take notice when you enter a room. You’re always immersed in the next cultural craze before anyone else in your friend group. Take a bow: you're a trendsetter!

Top travel journalists from across the country have been writing about the wonders of the Highway 1 Road Trip. Some are in awe of our gorgeous beaches. Others are fascinated by our beautiful wine country. Many are stunned by the diverse things to do here. All have…

Cliff-climbers, ocean paddlers and eager explorers of all ages: If top secret thrills, chills and action are what you seek, look no further. We’re unveiling Highway 1’s most enticing hidden romps along the sea, sand and sky!

Beach weddings along Highway 1 offer up the perfect combination of sunny weather, gorgeous coastal scenery and oceanfront hotels and vacation rentals perfect for hosting your big day and guests. With miles of pristine coastline and untouched alcoves, you can say “I do” backdropped by crashing waves, glittering…