Things To Do

Your ultimate guide to the best things to do along the iconic Highway 1. Immerse yourself in the breathtaking beauty of the California coast, from the grandeur of Hearst Castle to lazy beach-side hamlets. Discover hidden gems, encounter diverse wildlife, and indulge in the region’s vibrant art and culture. Let this comprehensive resource be your compass for an unforgettable road trip adventure.

Featured Attractions

Activities

All Things to Do

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  • Downtown Stops Along Highway 1
    Who doesn’t love the hustle and bustle of an active downtown? Town greens and plazas provide a gateway to the best attractions a destination can offer, from historic landmarks to dining, shopping, and entertainment.
  • Shopping on Highway 1
    Find locally-made art, ceramics, cheeses, wine, furniture, surfboards, herb and spice blends, soaps, candles, glasswares, jewelry, breads, books, souvenirs, clothing and more.
  • Best Places to Eat on Highway 1
    Dining is a major attraction along our stretch of Highway 1 for good reason: the food, the views, and the ambiance are world-class. And not just in one or two towns — options abound in every destination here.
  • Farm to Table Near Highway 1 Stewardship Travel Logo
    The stretch of Highway 1 between Ragged Point and Nipomo owes much of its magic to remarkably authentic farm-to-table abundance.
  • Destination Drivers

    Destination Drivers

    San Luis Obispo
    We drive you in your own vehicle! Our drivers are highly trained and will treat you like royalty, opening all doors, introducing you to staff, taking photos, and carrying all your purchases.
  • Wine Country Biking Stewardship Travel Logo

    Wine Country Biking

    Arroyo Grande
    The most scenic way to experience wine country is from the saddle of a bicycle. In the Edna Valley, enjoy the ride of your life.
  • Hearst Castle Holidays
    Hearst Castle brings to life his love of all things Christmas, and invites you to join in the spirit of the season!
  • Cambria Christmas Market
    The Cambria Christmas Market features open-air stalls selling glühwein (hot mulled wine), traditional German foods, local vendors, and live entertainment.
  • Oktoberfest on Highway 1
    The fun and festivities of a traditional Oktoberfest celebration can be had right here in coastal San Luis Obispo County.
  • Best Central Coast Farmers Markets
    Central Coast farmers’ markets bring more than fresh fixings ― they often bring prepared food, live music and entertainment, too. Grab your bag and join us.
  • Best Wine, Beer, and Food Festivals on the Central Coast
    Coastal San Luis Obispo County indulges in any excuse to throw a party. These festivals get to the heart of what the Central Coast is all about: good food, good friends, and good vibes.
  • Best of California Coastal Wine Region
    Sip, swirl and savor award-winning wines beneath a warm sun, sometimes just one mile from the ocean. Come visit Highway 1 for culture and wine.
  • Activity Map ~ Highway 1 Road Trip
    See the sights and highlights along the Highway 1 Road Trip! Featuring 101 miles of adventure, the route stretches from the scenic coastline in Ragged Point south through the agricultural communities of Oceano and Nipomo.
  • Edna Valley Wineries

    Edna Valley Wineries

    San Luis Obispo
    With 2,000 acres of vines and 27 wine tasting rooms among golden rolling hills, the Edna Valley makes for a delicious getaway. Plan your wine tour.
  • Arroyo Grande Village

    Arroyo Grande Village

    Arroyo Grande
    The quaint, historic, and lively, Village of Arroyo Grande (Downtown), charms visitors with its one-of-a-kind shops, dining, and community events.
  • Toast Tours

    Toast Tours

    Paso Robles
    An exciting, fun filled full-day experience making the most of your time in California’s stunning Central Coast.
  • Libertine Brewing Company
    Our tasting room in Avila Beach offers 12 Libertine beers on tap, from our famous Wild Ales to our NEW non-sour collaboration series beers!
  • Chene Wines

    Chene Wines

    Arroyo Grande
    Chene wines possess elegance and finesse, with a complexity that expresses exceptional fruit quality.