Things To Do

An all-time favorite cycling route, Highway 1 offers spectacular views and challenging climbs with great restaurants, wineries and attractions along the way.

Ideal climate, terrain, and proximity to the Pacific Flyway makes the SLO CAL stretch of Highway 1 one of the finest birding regions in the world.

The Bob Jones Trail is the "City to the Sea" bike trail

The SLO CAL stretch of Highway 1 boasts two “polar bear dips” on the first day of the year, both of which are beloved traditions.

Health and wellbeing have been hallmarks of Avila Beach since the 19th century, when hopeful oil drillers discovered natural hot springs there. The Avila Beach hot springs attracted visitors to “take the waters” as a way of healing ailments of many kinds. Celebrities, politicians, and VIPs — as…

Rejuvenate mind and body with relaxing Highway 1 spa and wellness experiences to suit every need. Whether you seek a refreshing facial or therapeutic massage, there’s countless ways to boost wellbeing along Highway 1. From soothing Big Sur spa and massage treatments to natural hot springs in Avila…

Welcome to California’s quintessential coastal journey, where Highway 1 unfurls an enviable collection of seaside escapes perfect for day trips from San Francisco, Los Angeles, or the Central Valley. While each destination charms visitors into staying longer, we’ve crafted flexible two-day itineraries that showcase the best experiences along this iconic…

California’s Central Coast provides a fun and safe playground for both dogs and their humans. Stay in dog-friendly lodging, dine in dog-friendly restaurants, and frolic on dog-friendly beaches, hikes and parks.

Who doesn’t love the hustle and bustle of an active downtown? Town greens and plazas provide a gateway to the best attractions a destination can offer, from historic landmarks to dining, shopping, and entertainment.

Highway 1 is an excellent destination for electric vehicle drivers. With several electric vehicle (EV) charging stations on the route, explore ten small towns on a single charge. Planning ahead is important for any electric vehicle road trip and can add time onto your travel itinerary. For this reason, Highway…

For easy-breezy family fun, nothing beats a hike. Lace up your walking shoes, grab a hat and a water bottle, and head out any of coastal San Luis Obispo County’s hundreds of hiking trails.

The stretch of Highway 1 between Ragged Point and Nipomo owes much of its magic to remarkably authentic farm-to-table abundance.

Avila Beach consistently lands on anglers’ bucket lists for good reason: the fishing and the views are excellent here. For those without a watercraft, two piers invite anglers of all ages and abilities to drop a line. Rockfishing in this area is also particularly good, for those willing…

Plentiful waters invite fishing of all sorts here on our special stretch of Highway 1. Find yourself on an uncrowded white sand beach, surf fishing any one of our 100 miles of coastline.

Our unique stretch of Highway 1 boasts mild year-round weather, picture-perfect ocean views, sandy beaches and wine country — ideal conditions for golf.

Highway 1 loves its four-legged visitors! With one of the mildest, most temperate climates in the West, the great outdoors of our stretch of Highway 1 beg to be discovered. That means outside restaurant patios, parks, beaches, wineries, hiking trails and more, just right for quality time with Fido. The…

Hiking along the Highway 1 Road Trip showcases the diversity of this abundant place. From Ragged Point to Nipomo, each corner of coastal SLO CAL has its own distinctive flora, fauna, and history.

Take in all the piers and lighthouses of coastal San Luis Obispo County, or choose just one or two to explore. Either way, you’ll witness the impact of how this region’s coastal position shaped its history.