Things To Do

See the sights and highlights along the Highway 1 Discovery Route! Featuring 101 miles of adventure, the route stretches from the scenic coastline in Ragged Point south through the agricultural communities of Oceano and Nipomo.

The quaint, historic, and lively, Village of Arroyo Grande (Downtown), charms visitors with its one-of-a-kind shops, dining, and community events.

The beauty and bounty of Highway 1 inspires a wealth of art and culture in each of its communities, Arroyo Grande and Edna Valley among them. In Arroyo Grande, find a lively sense of history inside impeccably-preserved buildings like the Santa Manuela Schoolhouse. This quaint spot and others…

The culture and art found in Avila Beach has its roots in the beauty and proximity of the ocean itself. From art galleries and art shows to public art, historic architecture and jewelry classes, everything is influenced by the calm San Luis Bay. Find a wealth of fine…

The charming hamlet of Cambria lies along a stretch of Highway 1 so picturesque, it can’t help but foster creativity and culture. This historic town sets the stage for some of Highway 1’s most beloved and meaningful artistic endeavors. Visit the Cambria Center for the Arts, where locals…

The sunny beach town of Cayucos boasts a wide array of arts and culture to explore and enjoy. The common thread between it all? The presence of the mighty Pacific Ocean, just steps from downtown Cayucos. The influence of the sea can be found in nearly every artistic…

Our abundant stretch of Highway 1 combines incredible scenery with rich art and culture offerings. Here, artists, performers, historians and storytellers come together to create a vibrant community. From Hearst Castle’s world class art collection to historic buildings and colorful murals, there’s much to take in. Explore native flora and…

Art and culture come alive in Oceano and Nipomo, providing enriching opportunities for the whole family to enjoy. From exploring California’s early Rancho history at the Dana Adobe & Cultural Center to discovering local art galleries and studios, experience a captivating mix of historical and creative offerings. Whether…

The cultural landscape in San Simeon is dominated by Hearst Castle, the rambling estate built in 1919 by media magnate William Randolph Hearst. A passionate art collector, Hearst’s love of antiquity was influenced by childhood travels with his educator mother, Phoebe Hearst. The 90,000-square-foot home and gardens set…

On those rare days when it's gray and gloomy anywhere else, count on the clouds to part and the sun to shine down on glorious Avila Beach

The towers have become a popular “must-see” for both residents and visitors.

Now, Avila Beach Pier is 1,685 feet long and is intended for tourist strolling as well as recreational fishing. 

With its long stretches of white sand, boardwalks, pet-friendly spots, wildlife and bustling harbor, Avila Beach has attracted visitors for centuries.

The "Barn" is the South County Historical Society's Museum Annex which houses a variety of antique vehicles and agricultural artifacts from the South County area.

Beach weddings along Highway 1 offer up the perfect combination of sunny weather, gorgeous coastal scenery and oceanfront hotels and vacation rentals perfect for hosting your big day and guests. With miles of pristine coastline and untouched alcoves, you can say “I do” backdropped by crashing waves, glittering…

Central Coast farmers’ markets bring more than fresh fixings ― they often bring prepared food, live music and entertainment, too. Grab your bag and join us.

Arroyo Grande and Edna Valley Parks are a family friendly destination with plenty of safe, fun opportunities for kids or pets to run, laugh and play. Spread a blanket in the grass, explore rugged terrain, partake in friendly fieldsports, or hit the playground for an afternoon of exploration.

A good public park can add so much to a vacation along Highway 1. In Cambria, parks are destinations for flying kites, barbecuing burgers, and letting the kids (and dogs) burn off some steam. Most parks here include wide views of the Pacific Ocean, where sea otters, whales,…